ESPN STAR Sports Unveils Grand Plans for ICC Cricket World Cup 2011 and Introduces Many New Initiatives

ESPN STAR Sports (ESS), Asia’s number one sports broadcaster & ICC’s global ESPN STAR Sports Unveils Gr 300x191 ESPN STAR Sports Unveils Grand Plans for ICC Cricket World Cup 2011 and Introduces Many New InitiativesBroadcast & Production Partner, today shared grand plans to make the ICC Cricket World Cup 2011 presentation truly entertaining and engaging at a press conference in New Delhi. The conference was attended by Haroon Lorgat, Chief Executive ICC, Manu Sawhney, Managing Director, ESPN STAR Sports & Cricket legends – Kapil Dev, Imran Khan, Sir Vivian Richards & Arjuna Ranatunga along with ESPN STAR Sports presenter Alan Wilkins.

The 2011 edition of the iconic tournament will see many first of its kind initiatives such as Live match coverage by 3G mobile streaming in India. With this new initiative, fans will enjoy an unrestricted access to the biggest cricket spectacle on internet and mobile besides television.

Another first in the series is the Decision Review System (DRS) which will be introduced for the very first time for any ICC tournament. First time ever production of the ICC Cricket World Cup in the High Definition (HD) format will be another landmark in cricket presentation.

To give television audiences the most riveting experience, each and every match will be covered by 27 cameras including innovative features like movable slips cameras & new low 45 degree field cameras. The production will also have a mid-wicket camera position for live running between wickets.

The pre- and post-match shows will be hosted in ESPN STAR Sports’ signature style by iconic ex-players and legends of the game, while live broadcast will feature as many as 30 commentators & studio experts from leading participating countries.

In addition, ESS’ bouquet of networks including ESPN, STAR Sports & STAR Cricket will telecast all the 49 matches of the ICC World Cup 2011 starting on February 19, 2011. In addition, 37 matches will be simultaneously telecast in Hindi on STAR Sports.

ICC Cricket World Cup 2011 Tournament Director, Prof. Ratnakar Shetty said,” It is a big challenge to organize an event of the magnitude of the ICC Cricket World Cup 2011 spread across thirteen venues in the three host countries, but we will ensure delivery of a world class event. It is great to have the World Cup return to the sub continent after 15 years and we would like to make it an unforgettable experience on ground and for television viewers. With 72 days to go, we are all looking forward to The Cup That Counts.”

ICC Chief Executive Haroon Lorgat said, “With such unique passion and support for our great sport in Bangladesh, India and Sri Lanka, we want the ICC Cricket World Cup 2011 to be a huge success and the most widely viewed cricket event in the history of the game. This is cricket’s flagship tournament and the third biggest sporting event in the world so it’s important for us to have the right broadcast partner to beam the action all over the globe. And in ESPN STAR Sports we know we have the right partner. Its unrivalled coverage will bring the event to a billion viewers in more than 200 territories. ESS’s broadcast of cricket helps to create excitement and interest where there was none before while intensifying the passion and great spirit where it already exists.”

ESPN STAR Sports Managing Director Manu Sawhney added, “There is nothing bigger in the world of cricket than the ICC Cricket World Cup 2011 and an event as big as this, especially when it is held in the subcontinent, evokes passion and excitement like none other. At ESPN STAR Sports we are committed to bring alive this passion for the game to fans all across the globe in the most engaging manner. We are therefore launching many first of its kind initiatives during this edition including a special Hindi feed for select matches, HD production and Live match coverage through 3G mobile streaming.

We are extremely delighted with the response that we have received for the tournament across the globe and we have already syndicated the rights to more than 200 territories so far. In India we have had a very positive response for this marquee property as well from trade as advertisers fully realize the significance of the event and its traction amongst fans in the subcontinent. Sponsors like Sony, Pepsi, Maruti Suzuki, CEAT, Phillips, Nokia and others have already come on board and we are in discussions with many others.

ESPN STAR Sports is working closely with ICC for the Creative execution and Media implementation of the communication campaign – ‘The Cup That Counts’. The high decibel 360 degree campaign involves key players from the three host nations and will be breaking in Indian media very soon.”

Programming – 2500 hours of lead up programming and 150 hours of original content in addition to highlights package

ESPN STAR Sports has lined up an impressive array of programs in the lead unto ICC World Cup 2011 starting November 01, 2011. Cricket fans can enjoy these programs on ESPN & STAR Cricket networks. There are 2500 hours of lead up programming under various titles including ‘Versus’, ‘World Cup Upsets’, ‘Epic Encounters’, ‘Advantage Australia’, ‘Gameplan’ & ‘Road to the Final’. The Cricketing bonanza does not stop here. ESPN STAR Sports is also showcasing highlights of all the previous edition of the World Cups -75, 79, 83, 87, 92, 96, 99, 2003, 2007.

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