Swipe Technologies, India’s leading maker of innovation-driven mobile communications devices, has signed Priyanka Chopra, Bollywood’s leading lady and International Popstar, to be its brand ambassador.The company will soon be launching a 360° marketing campaign featuring the Bollywood diva as part ofits two-year association. This is the first time that Swipe has appointed an ambassador for its brand.
Priyanka is one of the most pioneering and innovative actors of today’s generation and a game changer in the truest sense of the word. She is the epitome of versatility and has always been one for pushing boundaries and going where no woman has gone before. To add to this, she is drop-dead gorgeous and an Hollywood star. All of these qualities are symbiotic with Swipe and its portfolio, thereby making Priyanka the perfect ambassador of this young, innovative brand. Swipe has established the widest portfolio in the tablet and phablet segment in just over two years.
Through Priyanka Chopra’s association, brand Swipe aims to augment its style quotient while highlighting its utility quotient. The company also has plans to create products themedaround Priyanka’s persona.
Priyanka Chopra said “In today’s world… Change is the only constant! Driving that change is Technology, which has become such an intergral part of our life and the way that we function. To me, Swipe represents innovation… of challenging the status quo, which is something that I have tried to imbibe in all that I do. Swipe’s Tablet and Phablet range of products are very impressive, providing the latest in world-class technology at affordable prices. It is a brand that is representative of the aspirations of a young India, looking to conquer the world.”
Swipe is excited about working with Priyanka Chopra not only because of the popularity she enjoys, but also because the values that she holds resonate with the core of the brand Swipe. It is certainly going to be an association of the like-minded product and the person.
Mr. Shripal Gandhi, Founder & CEO of Swipe Technologies said, “We are extremely pleased to have the Bollywood’s leading lady Priyanka Chopra as Swipe’s Brand Ambassador. Priyankais a perfect blend of intelligence, grace and elegance. She signifies today’s generationand has always stood by her commitments along with an incredible blend of warmth and old world values along with an indefatigable charm. Her admirationamongpeople across all age groups as well as different walks of life shows her incredible range and versatility that makes her fit seamlessly into our brand. Swipe is looking forward to a meaningful association with Priyanka Chopra.”
Swipe has witnessed a tremendous growth in past one year, growing over 300% from its previous year performance. After the successful funding by KalaariCapitallast year, Swipe is all set to enhance its visibility on the larger scale. Swipe presently holds leading position in as many as 5 states in the country in terms of volume of tablets sold and the devices are sold all over the country.
Source : Lokesh Shastri