Hyderabad : Longines, the famous Swiss watchmaker, has opened a new boutique devoted exclusively to its watches, at the famous Jubilee Hills. Longines Ambassadress of Elegance, Aishwarya Rai Bachchan inaugurated the boutique in the presence of media and guests.

The boutique provides with a contemporary environment in which Longines’ design philosophy is evident in every detail, the place offers a perfect setting for the presentation of the highly acclaimed Longines timepieces to the audience of Hyderabad.

After the inauguration, Longines Ambassadress of Elegance, Aishwarya Rai Bachchan commented: “Hyderabad is one of my favourite cities. I love the heritage and tradition that this city has to offers and I am more than glad that Longines chose this city for its new boutique. I think the residents of Hyderabad will immensely enjoy the classic and contemporary style of Longines watches.”

Inspired by the foundations of the watchmaking tradition on which the brand, known by its winged hourglass trademark, has been built, The Longines Saint-Imier Collection marks this long and glorious relationship in its collection of exceptional timepieces.

The shape of the case – inspired by a model dating from 1945 – is a common theme throughout the collection. The sleek lines and the distinctive lugs provide these new models with a subtle balance between old and new designs.

The Longines Saint-Imier Collection is a glorious addition to Longines ever so unique collections.