Mumbai : CouponDunia .in- India’s leading coupon website takes a pioneering initiative with the launch of Hindi language coupons on Raftaar .in, India’s leading Hindi content website.  The audience of Raftaar will have access to exciting offers and deals through a ‘coupon tab’   on the home page. A visitor will be able to choose from a wide variety of coupons from mobile, education, beauty, fashion, recharge, sports and travel. The coupon will direct them to the merchant website where they can make purchases while saving money.

Speaking about the association, Sameer Parwani- CEO & Founder- CouponDunia.in said “It gives me immense pleasure in announcing a truly exciting and unique association with Raftaar.in to launch our regional language coupons. India is home to several regional languages; thus it becomes imperative to master the local language to reach the prospective customers in large as well as small towns and cities. Through this association we aim to reach out to a large number of Hindi speaking/reading audiences in India and acquaint them to the benefits of digital shopping. ”

Surjeet Singh, VP – Business and Marketing, Raftaar.in says, “Till now online shopping have been primarily limited to the English online audience. As smartphone-led mobile services grow beyond early adaptors, availability of Hindi language based communication will be a key to reach out to Next 300 Mn Internet users. Leading ecommerce and online travel portals have already started catering to this demand and It is sheer mandate to offer best online deals to them in Hindi. With CouponDunia, we have launched coupons .raftaar .in, India’s first Hindi discount coupon website to offer best online deals, coupons to save money. Raftaar has used its Natural Language Processing  (NLP) abilities to dynamically translate the coupons’ content in Hindi to make them more user friendly.”

Associations like these showcase the non-conventional and targeted approach being taken by CouponDunia to bring about localization in the e commerce industry. Taking the active push approach, coupons will now be directly delivered to customer through these associations. CouponDunia.in is looking to expand beyond Tier-1 cities and attempting to bring convenience of coupons to the masses, a move that will surely be appreciated by its various e-commerce merchant partners.

Source : Lokesh Shastri