ICON.PR joins Proi worldwide in Australia
NEW YORK: icon.pr (Icon), one of Australia�s leading integrated communications agencies, is the late...
NEW YORK: icon.pr (Icon), one of Australia�s leading integrated communications agencies, is the latest agency to be included in PROI Worldwide�s global partnership of independent public relations firms. With more than 70 agencies across five continents, PROI Worldwide is the world�s largest partnership of independent agencies with more than 5,000 staff servicing 6,300+ clients worldwide and 2015 net fee income of US$ 702+ million. �As one of Australia�s most dynamic PR agencies, Icon has recently experienced tremendous growth with major new account wins and double-digit growth in existing client work,� said Hong Kong based Richard Tsang, Global Chairman, PROI Worldwide. �Melbourne-based Icon adds to PROI Worldwide�s already strong footprint in the Australian market and will deliver strong, integrated PR solutions and measureable outcomes for our clients,� said Tsang adding �we look forward to working with their team of highly talented communication professionals.� Icon Agency Group Managing Director, Joanne Painter, said: �Being part of PROI Worldwide gives our clients access to a powerful partnership of independent agencies with expert knowledge of key issues, local policymakers and journalists who cover the action in their respective regions.� Painter added �PROI Worldwide allows Icon to expand our newly-created Icon China offering while providing access to new markets, particularly across Asia-Pacific.� Icon Agency�s omni-channel approach to PR, a model that combines advertising, digital and communications disciplines, has earned Icon a reputation for innovation and break-through campaigns. �Becoming part of PROI comes at a perfect time in our journey and we couldn�t be happier to work with such well-recognised and awarded professionals from around the world�, added Painter who looks forward to being part of PROI�s strategic marketing team. �We are honoured and thrilled to join a select number of other Australian agencies that make up PROI Worldwide and look forward to contributing to the partnership�s growth in the region and globally.� PROI Worldwide partner agencies work across all major industries including Icon�s core disciplines: travel, tourism and leisure; financial services; property and construction; health; education; agribusiness and government. PROI Worldwide Founding Partner and Global Managing Director Allard van Veen added �with the addition of Icon we are on target for our growth in Australia.� PROI Worldwide�s 16 agencies in APAC Region, with net fee income exceeding US$ 120 million and 1,520+ staff, serve more than 1,575 clients. In Australia, PROI Worldwide agencies have offices in Perth, Melbourne, Sydney and Brisbane. �We will continue our growth in Australia and the Region� added van Veen.
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