Cygnett Hotels & Resorts,  a young and progressive hotel management company announced its association with Jameson Inn Inc. U.S.A in India at a Press Conference held at The Park, New Delhi on 24th April’ 14. With the launch, Cygnett Hotels & Resorts envisions itself to be the leading player in the Budget and Midscale segment hotels in the country. The launch panel consisted of Mr. Sarbendra Sarkar—MD & CEO, Cygnett hotels; Mr. Raj Vakharia—Director of Franchisee Development, ABF; Mr. Sanjay Kirpal—Director (Operations), Cygnett Hotels; and Mr. Richard Graham – Regional Director & Head- Culinary Operations, Cygnett Hotels.

Speaking at the launch Mr. Sarbendra Sarkar, MD & CEO Cygnett Group said “The coming five years would herald the era of consumer-led brand focus for hospitality industry. With International brands focusing on customizing their standards to the need of the emerging markets, it has led to the birth of GLOCALISATION that is a win-win situation for both the involved parties. With cutting edge technology, transparent operating modules, tailor made sales strategy, revenue administration, owner friendly management module and a cost effective approach towards the operation to realize a high ROI for the owner’s; Cygnett advocates itself to show excellence as a “Turn- around specialist” in converting loss making projects into profitable ventures.”

He further added, “Our initial focus and approach is to franchise and manage around 45 hotels pan India by end of 2020. We have a definite plan to acquire a large investment with the help of our US collaborators to create our own assets pan India and then transcend into the sub continent”

In the words of Mr. Raj Vakharia, Director – Franchisee Development, ABF, “The Jameson name has a rich and established history in the United States being the award winning brand in 2012. Now with its association with the Cygnett hotel group, an exciting new chapter has opened up for this brand here in India. We at America’s Best Franchising are pleased and proud to collaborate with Cygnett Hotel Group as they would provide corporate and travelers in India with exciting range of hotel brands to build value for their investment partners.”