Y-Cash Software Solutions and Karur Vysya Bank launch new Mobile Wallet Platform YPayCash in Tamil Nadu
Chennai : Y-Cash Software Solutions Pvt. Ltd. and Karur Vysya Bank, a leading private sector bank ...
Chennai : Y-Cash Software Solutions Pvt. Ltd. and Karur Vysya Bank, a leading private sector bank in India today announced the launch of YPayCash, a unique and innovative mobile wallet and payment offering to customers and merchants throughout the state of Tamil Nadu. Authorized by the Reserve Bank of India (RBI), YPayCash - a first of its kind pre-paid mobile wallet, supports various kinds of payments including payments at retail shops, mobile/DTH Recharge and fund transfer. Unlike other mobile payment systems which are predominantly used for fund transfers between bank accounts, YPayCash aims to address the needs of majority of retailers in India who do not have access to a viable non-cash payment system. YPayCash is a simple and cost effective payment platform enabling customers and merchants to transact smoothly using their mobile phones thereby avoiding cash payments. The platform does not require any investment in software or Point of Sale (POS) hardware allowing merchants of all categories, including Kirana stores to use this platform to accept non-cash payments. They would simply have to enroll in this economical and easy-to-use payment platform. YPayCash is freely available to customers and even a person without a bank account can avail this service. Speaking on the occasion of the launch, Mr. Ravi Jagannathan, Director of Y-Cash Software Solutions commented, "Our target is to enroll small and mid-sized merchants who typically do not use credit/ debit card payment system. The merchant enrollment program which commenced in 7 cities in Tamil Nadu from Oct 3, 2012 has seen very good acceptance amongst retailers with more than 3000 merchants already signed up to accept YPayCash due to the twin benefit of lower cost and ease of use. Our partnership with Karur Vysya Bank would further strengthen our reach to the market and help position YPayCash as the non-cash instrument of choice for retailers in Tamil Nadu and neighboring states." "Mobile based solutions are a strategic area of growth for our bank. With this launch, we are not only introducing an innovative and unique technology solution to our customers but also bringing in a disruptive business model that would bring a paradigm shift in the payment ecosystem. We are happy that it is being introduced first in Tamil Nadu where we have an extensive network and customer base which would benefit from this.", said Mr. K. Venkataraman, Managing Director and CEO of Karur Vysya Bank.
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