The winners had an opportunity to watch ‘Dhobi Ghat’ alongside Aamir Khan, Kiran Rao and rest of the Dhobi Ghat cast including Prateik Babbar, Monica Dogra and Kirti Malhotra.
Says Aamir Khan, “We were thrilled at the response and feedback by the audience after the screening”.
Says M.N Kapasi, Managing Director, Excel Home Entertainment, “In an unique loyalty program, this is the first time that a production house has rewarded fans of an existing film (Peepli Live) with a forthcoming venture (Dhobi Ghat), creating a marketing trend that will set a precedent.”
The audiences included hardcore Aamir fans from across the country and abroad. A young man from Calcutta who had recently joined a company was denied leave to watch the screening in Mumbai. As a result, he quit his job in order to make it to the screening.