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  • – 4 CRM Players That Provide Essential Services to the Healthcare Industry –

    Published on November 23, 2021

    The pandemic along with its emergencies has urged us human beings to take to healthcare more seriously – be it the prevention, diagnosis, medical follow-ups and so many important reasons. Further, the growth in the number of patients afflicted by Covid, still remains considerably high. We therefore are seeing healthcare players focus on patient engagement and their satisfaction as they have realized how essential it is to deliver superior customer service and customer experience to the needful.

    And to meet such needs, the Healthcare Industry is profoundly relying on CRM platforms which assist them manage interactions with patients, doctors and other caregivers. The software helps streamline interactions keeping people more connected and satisfied, provides seamless support, optimizes billing processes and so many other productive reasons.

    Enlisted below are key CRM players that assist the healthcare industry with better patient and doctor management.

    Kapture CRM

    Kapture is a HIPAA (Health Insurance Portability and Accountability Act) compliant healthcare CRM ensuring optimal protection of medical records and personal health information. In compliance with the Act, the software conveniently enforces a standardized view of the healthcare data across medical bodies. In fact, every API – Shopify, ERP, WooCommerce, Unicommerce, Magento, Social Media and Logistics Partners, associated with the platform complies with HIPAA. Kapture offers personalized solutions for businesses and is absolutely customizable, as per needs. Further, its implementation cycle on an average, is 30 days. The software is capable of  storing information pertaining to the patient as well as of people associated with the medical fraternity – doctor/physician/caregiver. On the patient front, every individual’s account allows for the storage of basic information and other contact details, customisable dashboards which allow for reading old reports, becoming aware of upcoming events, ongoing treatments, and insights on treatment histories and billing information. While on the doctor’s end, the software lets you know their availability in real time, patients presently being diagnosed, upcoming appointments, emergency contact numbers, specialties covered in the past and a lot more.


    Freshdesk, a CRM platform with an easy-to-use API which makes it simple for small and midsize businesses. The platform also provides its services to the Healthcare industry by supporting their clients, understanding the customer intent and better experience. The software also has features such as an intuitive user-friendly interface on both desktop and mobile devices which provides fast access to the client records and communication. Therefore, repeated tasks can be automated which leads to enhanced productivity along with effective workload management. The company’s CRM software also offers to streamline patient’s queries regarding the doctors and the caregiver’s details along with the hospital’s updates through call and emails which reduces the time consumption and effort.

    Zoho CRM

    Zoho CRM is an end-to-end CRM platform having a worldwide network and caters its services across different countries by helping them to engage and grow their businesses. Zoho work drive offers a compliance-driven file management system for healthcare which helps to improve the operational efficiency and also enhance patient care by keeping constant information of patients over every section that leads hospitals to provide effective services. Apart from this the software creates a single archive for all crucial patient records like medical history, insurance details, medical reports, prescriptions and discharge summaries making the task accessible and accurate. Therefore the Work Drive provides role-based access to ensure complete protection of records and prevents misuse of data as you can give the data access to the team accordingly as per your need and concerns. 


    Zendesk is a service-centric CRM that caters its services to enterprises and startups according to the technology they require to improve customer relationships and their growth. The company also provides its services to healthcare organizations for better customer engagement and experiences. Therefore Zendesk has secure, flexible and easy-to-use solutions for seamless patient centric support with virtual care which makes it simpler for health providers to retain and attract patients. With the Zendesk Support Suite, it’s easy to avail services across channels like phone, chat, email, text that helps patients to communicate on the basis of their needs and wants resulting providers to enhance patient experiences for better results and continuous growth. The company’s role-based permissions and secure documentation system records the patient’s details and secures it with all applicable privacy and data protection laws.