~ Continues its commitment in making millets mainstream, in line with Prime Minister’s Poshan Abhiyan mission
~The brand also received recognition at Poshak Anaaj Awards, 2022
Tata Consumer Products (TCP), the parent company of the Tata Soulfull brand, which has a portfolio of millet-based products for kids and adults launched their enhances Millet Muesli, at the recently held ICAR-IIMR ‘National Nutri-Cereal convention 4.0’ in Hyderabad. The improved Millet Muesli which has 25% Millets such as Ragi, Bajra and Jowar is a step towards strengthening the health proposition and providing an even better taste profile with better crunch to consumers.
At the convention, Tata Consumer Soulfull received recognition at Poshak Anaaj Award’s 2022, which comes on the brand’s consistent effort to make millets more mainstream, innovate and offer consumers a variety of tasty, nutritious, convenient, and modern formats of millet-based products.
Last year Tata Consumer products signed an MoU with IIMR to unlock the full potential of millets as a healthier and more sustainable alternative to traditional grains. The two entities also aimed to combine their R&D expertise and help TCP to strengthen the product portfolio in the area of millets, develop more value-added formats for consumers and make millets available to many more consumers across India. This year, the brand setup a Tata Soulfull Masala Oats+ stall at the conference giving an exciting savory experience of its newest offering to the attendees.
Commenting on the same, Prashant Parameswaran, MD & CEO, Tata Consumer Soulfull states, “We feel honored to be recognized as part of Poshak Anaaj Awards by ICAR-IIMR as we continue our focus on delivering high quality, healthy millet-based products in tasty formats to consumers. As a brand, we are continuously innovating in the space of tasty millet-based products and have a strong innovation pipeline which we continue to build in line with UN’s announcement of 2023 as International Year of Millets”.
Dr. Dayakar Rao, CEO, Nutrihub, ICAR-IIMR adds, “We are happy to continue our collaboration with Tata Consumer Products to further our mission of making Millets mainstream and educating consumers on the myriad of benefits millets offer.
Tata Consumer Soulfull Pvt Limited became a 100% subsidiary of Tata Consumer Products in February 2021. Tata Soulfull currently offers a range of healthy snacks and breakfast cereals like Ragi Bites, Millet Muesli, Masala Oats as well as plant-based nutrition drink Smoothix
