The world is struggling for survival during this pandemic, resilient behaviour and leadership is needed to help moving people pass through it with safety, Health and Economics. Passion to drive this resilience requires a clear understanding to help and guide the right behaviour. One Author realizes this pain and takes the oath to catalyze this human trait through education helping managers and young leaders build confidence to fight back. Ritesh Wig, the author of his new book “Leadership in Unrepresented Times” , had tried developing this new mind-set after having done detailed research on market and human conditions.From time immemorial, mankind has encountered numerous crises that have threatened to disrupt and even end human life on this planet. But man has always emerged victorious due to the leadership and vision, hard work, and innovativeness demonstrated by both ordinary and extraordinary human beings. Unprecedented times need unprecedented measures. There are no set rules to find solutions to times of uncertainty. Only Business Leaders’ STRONG Values, their JUDGEMENTS along with IMAGINATION shall STEER the boat against the tsunami of uncertainty successfully.

This book is a step by step guide to convert challenges of unprecedented times like COVID-19 into opportunities. A book which points out that unforeseen challenges can bring us surprising opportunities to improve the world we live in.
This book is for all segments of society from a Great “Business Leader” to “Common Man” and that too for “Youngsters” to build their nation post COVID-19 uncertainty.

Business Leaders: Business CEOs are facing dark clouds of uncertainty and their existing brands; business plans are dimmed under this uncertainty. Board of directors have a fear of business continuity, need to revalidate the purpose of business and look at their business leaders for solutions.

Common Man: Display leadership at three levels, at home as parents, at job as an employee and for the nation, building true values in children. More importantly, during uncertain times to save them from anxiety and fear, using this as an opportunity for developing true leadership. Parents should be the BEST LEADERS FOR THEIR CHILD!!!

Youngsters: This book is more relevant for you because you can understand how leadership should be embedded within you, how you can understand the other side of the table; why parents need to develop the leadership within you during these times, and you can understand how business leaders behave during unprecedented times.

Special Business Entrepreneur: Normal business books do not cover specific needs of such businesses like MSMEs and Family Businesses. This book shares the maximum value of your money spent (i.e., Apart from Specific issues to your business and common family needs).This book costs Rs.499 and is also available on Amazon.