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  • A global safety brand KARAM introduces Kid Masks under their responsible marketing initiative #WeTrulyCare

    Published on September 7, 2021

    To say that the novel coronavirus (COVID-19) pandemic has changed the world would be an understatement. The pandemic has completely upended how we work, learn, live and even how we play and interact with our kids. Unsurprisingly, the virus is becoming very clever which keeps on mutating, giving rise to warnings that “we may be poised to enter a new phase of the pandemic”.

    With such daunting trends of the pandemic and its anticipated third wave which appears to impact kids more than ever before, the absolute protection of children has taken precedence over everything else. As per recent updates, clinical trials of vaccine are already underway for the kids of age group 2-11 years and 12-17 years but the roll out of the vaccine will take a considerable time, therefore ‘masks’ remains the only ultimate solution available for kids. But an ordinary cloth mask isn’t the right protection. Wearing the right N95/FFP2 mask becomes equally important for kids as it is for adults.

    As a socially responsible and compassionate brand, KARAM acted quickly and decisively to address the alarming issue by introducing the right solution for kids between the age of 4 to 12, with the launch of its N95/FFP2 Kids Masks.

    KARAM in licensee partnership with BLACK + DECKER, the world’s leading maker of power tools and accessories, endeavors to redefine the essence of safety by valuing ‘People Over Profits’. As a brand of people, KARAM with BLACK + DECKER takes upon its shoulder to ensure everyone’s safety on an everyday basis from COVID-19 by introducing its high-end PPE range. For the same purpose, KARAM is coming up with a thought-provoking campaign #WeTrulyCare where it strives to ensure every child’s safety with the right protection in place. Under this drive, it attempts to make behavioral change amongst parents to discard shoddy cloth masks – the multi-colored, printed designs that look adorable but fail to do its primary job. The campaign intends to educate parents that only the optimum size and clinically certified N95/FFP2 mask is the right solution for the kids.

    The KARAM masks for kids are available in white and blue colour, in a pack of 50.