Chennai: A.R.Rahman Live in Concert – May 29, 2011, Palace Grounds, Bangalore – that’s the mantra for musical nirvana! After all, it’s not every day that you get to witness a musical extravaganza of this magnitude, A R Rahman Live in Concert’ will not only have a majestic stage and enthralling performance but will also include a unique feature with AV Screens across palace grounds showcasing the concert in 3D. Yes you heard right 3D. All this can only happen when two giants join hands. A.R.Rahman and the UF Group.

A musical genius, nay a magician, who has managed to make the entire country dance to his tunes! His name itself is enough to invoke respect and awe from a cross-section of society, throughout the country. ‘Roja’ brought him into the public eye and after that he has crossed more milestones than we’d care to remember. With’ Jai Ho’, he put India on the international music map and the double Oscars have just proved what we knew all along – that he is an ‘Isai Puyal’ in more ways than one. Some have dubbed him the ‘Mozart of Madras’ and it’s an epithet that is richly deserved. No guesses as to this individual’s identity – A R Rahman, singer, composer and musician extraordinaire.

The other giant is the UF Group of Companies which has over the years, successfully expanded into a multi-faceted consortium that includes Media and Entertainment, Investment and Industrial Initiative. The UF team is aspiring to create and manage a flourishing enterprise by standing tall with its 7-key strategy which includes Innovation, Quality, Brand, Hygiene, Efficiency, Development and Technology.

UF Group’s brainchild is Channel UFX which exploded onto the entertainment scene almost a year ago, and have lived up to all its hype and expectation emerging as a premier lifestyle and music channel, whose only competition is the channel itself. Helmed by a young and charismatic head and a creative wizard, the channel has surpassed everybody’s expectations with its perfectly packaged shows that has got the youth – its target audience – hankering for more. That’s Channel UFX, the last word in entertainment.

And now, a city that is no stranger to big musical bashes, a city which has seen many an international gig, a city which is cosmopolitan in spirit and form, is positively brimming with excitement. It’s a city that is waiting to exhale! For IT hub Bangalore will soon be transformed into a music hub – when every moment will be stored in memory to be relived again and again. Of course, the organizers are adding another dimension, literally speaking, to guarantee an unforgettable experience. A kind of ode to the genius who has dabbled in all kinds of technology! Life-size AV screens will be put up at strategic points with the concert being played on a 3D format. Audiences will also have the option of wearing 3D glasses during the concert – Rahmania could not get any better!

It goes without saying that Bangaloreans will be witnessing a once in a lifetime moment – ‘A R Rahman Live in Concert’, which is all set to blaze a blistering trail in the musical firmament. After all, it’s been seven years since the maestro rocked Bangalore, way back in 2004. And now he is set for an encore!

Organized by the UF Group, this musical extravaganza is marketed by Chromozome Bangalore, On Stage Event Managed and Directed by Rapport Global Events Mumbai and the On Ground Logistics Partner Total Productions Bangalore.

Be there! It’s a musical experience you’ll never forget.

Log on to www.arrahmanufg.com for tickets and more