APN News

Airtel partners Sekhar Kamula’s much-awaited Tollywood film “Love Story”

Offers customers across Andhra Pradesh and Telangana an exciting opportunity to enjoy the movie up-close

Hyderabad :Bharti Airtel Limited (“Airtel”),India’s leading provider of telecommunications services, is making the digital entertainment experience of its customers more exciting by partnering with Tollywood Movie, “Love Story”.With this, Airtel customers across Andhra Pradesh and Telangana can now get an opportunity to meet the star casts of the film, the lead actors of which include Naga Chaitanya and Sai Pallavi.

The partnership between the brand and the film will include the launch of “Love Story” packs on prepaid and postpaid. Select lucky customers who recharge with Unlimited prepaid packs or customers who switch to Airtel Black postpaid plans, stand a chance to meet the star cast of the film. Airtel is also converging all its communication platforms to bring alive ‘Love Story’ for its customers with exciting contests wherein winners will be gratified with exclusive meet and greet, movie tickets and much more in Hyderabad and Vijayawada.

Commenting on the association, Avneet Singh Puri, CEO – Andhra Pradesh & Telangana, Bharti Airtel Limited said,“The movie Love Story has been among the much-anticipated releases, and fans have been eagerly waiting for the release. We at Airtel are delighted to be adding on to their excitement by offering up-close entertainment to our customers in Andhra Pradesh and Telangana. We wish the entire production team of Love Story all the very best.”

On the partnership,Venkateshwara Cinemas, said – “We are excited to partner with Airtel. This association is bound to further enhance the enthusiasm that our movie Love Story is already having amongst the audience. We are glad that Airtel is promoting the regional content in the entertainment industry and look at this collaboration as one more medium to reach the audience.”

Through this strategic tie-up with one of the much awaited movie of this year, Airtel has charted out an aggressive promotion campaign which will cover general trade and its own platforms.

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