Gurgaon : Reliance Jewels, the fine jewellery specialty format of Reliance Retail Limited (RRL) has announced the launch of special ‘Akshaya Tritiya pre-booking offer’. For the first time Reliance Jewels is offering `Double Gold Rate Protection’ to its customers who can pre-book jewellery for Akshay Tritiya and fix their gold rate to protect against price increase. If the gold rate on Akshay Tritiya (May 6) is lower than the booking rate the customer can get the difference back.

In addition to the Double Gold Protection offer, Reliance Jewels is also giving its customers a discount of Rs.100 per gram on gold jewellery and a 100 percent off on diamond making jewellery charges. The Akshay Tritiya pre-booking offer is on at all Reliance Jewels stores across India till May 1, 2011.

Since Akshaya Tritiya is a special jewellery buying occasion, Reliance Jewels has introduced the special Akshay Tritiya collection comprising of several stunning new designs in Gold & Diamond jewellery which include Kundan, Polki, Ruby Emerald, Hyderabadi Polkichakri, designer Antique, Bridal Collection and exclusive Diamond Jewellery.

Commenting on the Akshaya Tritiya offer, Ashok Kaul, Sr. Vice President & Business Head, Reliance Jewels said, “We have added several new designs in Gold & Diamond jewellery for the occasion of Akshaya Tritiya which is an important jewellery buying occasion for most people. Since people purchase jewellery on Akshaya Tritiya to welcome prosperity and good luck, Reliance Jewels pays tribute to this philosophy with the announcement of the pre-booking offer.”

This offer is valid only on pre-bookings made for Akshaya Tritiya which falls on May 6 this year.

As always, at Reliance Jewels customers are assured of the quality of jewellery since all the Gold jewellery is 100% BIS Hallmarked gold and all the diamonds are 100% internationally certified diamonds.

Reliance Jewels offers the widest range of designs in Gold, Diamond and Bridal jewellery, carefully selected from every corner of the country to suit the needs of the discerning customer. There are exclusive floors dedicated to diamond and bridal jewellery, where customers can select their jewellery at leisure.

Reliance Jewels customers are assured of the best value with competitive gold and diamond prices, no wastage and unbelievably low making charges.

Reliance Jewels offers an international shopping experience in a warm and friendly ambience with expert guidance from their knowledgeable customer service associates. Complimentary gold purity checks through a computerised KARATMETER and jewellery design services are also available.

So rush to Reliance Jewels today and choose from a wide range of designs to pre-book your jewellery for Akshaya Tritiya to avoid any disappointments later.