Mumbai:  Alcohowl, a digital platform for fine drinking experiences organized Alcohowl Oktoberfest, a 3-day long international beer festival in Mumbai. The event was held from 27th to 29th September 2019 at Dublin Square, Phoenix Marketcity, Kurla in association with Things2doinMumbai & Phoenix Marketcity. With over 8000+ beer enthusiasts, the festival took social media by storm by crossing over 20 million Impressions & 15 million reach across social media platforms.

The event saw a live performance by American musician and actress Monica Dogra, DJ Madoc, live musician band Neeraj Arya’s Kabir Café and Best Kept Secret. Beyond the energetic sets, renowned celebrities and influencers graced the event with their presence which became the talk of the town. The Alcohowl’s Oktoberfest was power-packed with interesting games, celebrity performances, Bavarian costumes, food, beer and much more.

Brands such as Erdinger Beer, Filli Café, Hopper Craft Beer, Kadak Craft Beer, 1441 Pizzeria, Smiley Pops, Aromas Cafe, Bar Bar, Berlin Street Restaurant, Jameson Irish Whiskey, Dot Shot, Leavessence, Biryani by Kilo, and others had mouth-watering food that caught all the attention. From Butter fried potatoes to popsicles and shwaramas, the visitors had various food options to choose from.

On the success of the event, Vrutika Dawda, Director, Alcohowl said “We are overwhelmed by the response the visitors have shown. I would also like to thank my partners and exhibitors who ensured Alcohowl Oktoberfest ended on such a high. It was wonderful having the who’s who of the town and the spirited Mumbaikars grooving on the spellbinding tracks. We at Alcohowl aim to create experiences to effectively connect and engage with our audience; Alcohowl Oktoberfest is an epitome of our triumph.”

Yash Rathi, Partner, Alcohowl stated “Oktoberfest successfully gathered a bunch of Mumbaikars at Dublin Square, Phoenix Marketcity. The robust live performances, buoyant music and exciting games kept the audience engaged throughout the event. We received an excellent response from brands, partners and participants which gives Alcohowl Squad the urge to introduce more such events.”

Amit Kumar, Senior Center Director, Phoenix Marketcity, Kurla commented “The power packed Oktoberfest was held at Dublin Square at Phoenix Marketcity Kurla which is the largest indoor entertainment hub.  The event was witnessed by renowned celebrities and influencers and more than 8000 enthusiasts. The German Hut, interesting games, celebrity performances, food and beer at the destination mall provided a holistic experience to its visitors”.