The mobile-first platform leverages audio, video, gamification, e-rewards, and data analytics to enable brands/marketers engage with a diverse influencer community in rural and urban India
New Delhi : Almond Solutions, one of the leading technology transformation companies today announced the launch of ‘Vingage’, an innovative and new-age hyper local marketing platform to engage with nano influencers. ‘Vingage’ is an internet agnostic, mobile-first audio and video enabled platform that connects brands with local influencers like painters, contractors, carpenters, mechanics, drivers, plumbers, electricians and retailers to promote their businesses through them. This interactive, scalable, secure and cost-effective platform enables companies to build up a strong connection with the end customer through local influencers.
Introducing a new era in the B2B customer engagement process, ‘Vingage’ offers a multi-lingual mobile-first solution that allows both B2B and B2C organizations to interact with customers, retailers, shopkeepers, and other nano-influencers belonging to mass and niche categories. The new platform is a one-stop solution for engagements including retail activations, channel engagement and customer education programme. ‘Vingage’ provides a unique opportunity to brands to connect with nano-influencers through video, audio, gamification, and instant gratification including digital wallet cash, payment vouchers, talk time or data top-ups.
Talking about the new platform Abhinav Jain, CEO and Co-Founder, ALMOND Solutions, says “Vingage is a unique marketing platform because it’s internet agnostic, and by the virtue of that it can engage 1 billion mobile users in India. The biggest advantages of Vingage are hyper-localization, scale-up and ROI measurement. In the digital first era, these attributes ensure brands/marketers are able to reach every socio-economic class with ease. We are extremely proud to receive positive response from brands and till date we have associated with a few big brands from the housing and home décor industry”.
Vingage performance dashboards enable the client to see live data analytics, optimize engagement and have a comprehensive view of campaign performance. With multiple features this new age customer engagement platform can also educate and be used as an upskilling tool for the customers.