APN News

  • Tuesday, December, 2023| Today's Market | Current Time: 08:43:46
  •  Kolkata : The Amara Raja Group, a $1.75 billion global conglomerate, proudly announced the unveiling of ‘The Amara Raja Better Way Awards’. These prestigious awards are designed to acknowledge and celebrate exceptional individuals and entities that stand out in the field of innovative entrepreneurship from rural India. The focus is on those who are dedicated to ‘improve the quality of life of people by building institutions that provide better access to better opportunities.’

    The group is synonymous with rural empowerment and employment generation, ‘The Amara Raja Better Way Awards’ also resonate with the group’s enduring identity of consistently pushing boundaries and forging new pathways to provide better opportunities for more and more people all the time.

    In comparison to their urban counterparts, rural entrepreneurs often grapple with obstacles that demand support and encouragement from all segments of society. It’s estimated that India hosts a population of over 60 million rural entrepreneurs, many of whom face barriers in realizing their innovative ideas due to resource constraints and a lack of guidance. These entrepreneurs not only display ingenuity but also play an indispensable role in driving economic growth, job creation, and community advancement.

    The application process is now open, with the deadline for submissions set for 31st October 2023.

    A panel of jurors will evaluate these entities by considering their social and community impact, as well as their role in creating local employment opportunities. The winners are slated to be announced by 1st December and will receive their Awards during Amara Raja’s 38th Foundation Day Celebrations on 20th Dec.

    Award Categories:

    •        Amara Raja Better Way Award for Women Employment

    •        Amara Raja Better Way Award for Rural Income Generation

    •        Amara Raja Better Way Award for Best Agri Based Business

    Eligibility Criteria:

    •        Must be a registered and recognized business entity

    •        Should offer products/solutions/services that are actively present in the market

    •        Must have a proven track record of generating employment opportunities for local communities

    •        Should have a clean financial record over the past 3 years

    •        Needs to provide the latest financial audit statement, showcasing reasonable revenue growth, and demonstrate the potential for significant social impact

    Announcing the Awards, Amara Raja Group’s Co-Founder and Chairman Mr. Jayadev Galla said “In addition to a substantial cash prize of Rs 3 lakhs, award winners will gain access to a comprehensive year-long mentorship program covering Business Development, Finance, Supply Chain, and Human Resources. Ongoing support and guidance will also be extended to help winners continue their trajectory of success. We hope to create an India where opportunities are not limited by geography.”


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