Data analyzed by Finbold indicates that the Amazon marketplace has added 295,000 new sellers in 2021 as of March 21. The figure equals 3,734 sellers per day or 155 per hour and two every minute. Based on the current onboarding rate,1.4 million new sellers will potentially have joined the platform by the end of the year.
A majority of the new sellers joined through the United States marketplace accounting for 26% or 76,769. The Indian marketplace ranks second, with 29,798 new sellers representing 10.1% of the total Amazon marketplace additions in 2021. The Canadian marketplace onboarded 22,088 new sellers, a share of 7.5%.
The Amazon UK marketplace added 19,944 sellers representing a share of 6.8%, while the Netherlands platform has added 19,516 sellers. Germany added 18,213 sellers, followed by Japan at 18,188 sellers. Other regions with significant numbers of new sellers include Italy (15,614), France (15,142), Mexico (14,940), Spain (14,428), and Sweden (11,223).
The pandemic drives new seller additions
The analysis further explains some of the driving factors behind the high number of new sellers on the Amazon marketplace. According to the research report:
“With the pandemic escalating the shift to e-commerce, most retailers in severely hit areas like the United States have been turning to popular marketplaces like Amazon to reach more customers. Interestingly, two new sellers joining per minute explain Amazon’s position in helping third-party sellers crack the new online market.”
Although Amazon offers a broader reach for sellers, it does not guarantee their products will automatically sell.