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Published on December 21, 2018
Bengaluru: Amazon India today announced the Best of Prime 2018, highlighting how the program has evolved and how Prime members across the country enjoyed amazing benefits and offers throughout the year. Prime brings to members the best of Amazon in India with unlimited free 1 and 2 day delivery, exclusive launches, early access to sale events, video streaming, and much more. Prime introduced 2 new benefits in 2018, Prime Music and Prime Reading now included in members existing subscription at no extra cost. More new members signed up for Prime in 2018 than ever before.
Top honors went to Mirzapur, Comicstaan and Breathe (Three most binged Indian Prime Original series on Prime Video), Arijit Singh (most streamed artist on Prime Music), Immortals of Meluha (most borrowed title on Prime Reading*).OnePlus 6 (most popular Prime Exclusive launch), Amazon FireTV Stick, Madhur sugar, JBL headphones, MI power bank, Haier washing machine, and MI TV (most popular products). Amazon India’s Best of Prime 2018 can be found on Prime Insider at amazon.in/bestofprime.
“We loved delivering smiles throughout the year, whether through blockbuster Prime originals like Mirzapur, exclusive launches of top products like OnePlus 6, latest songs and specially curated playlists on Prime Music, or through early access to our biggest Diwali sale. . We are humbled by the tremendous response from members to their latest benefits- Prime Music and Prime Reading, and really believe that the simple all-inclusive Prime membership at Rs. 999 a year or Rs. 129 a month is truly the best deal in shopping and entertainment today..” said Akshay Sahi, Director and Head of Prime, Amazon India.
Best of Prime 2018: Top Products
Best of Prime 2018: Fastest Deliveries of the Last Year
Ultra-fast delivery in 2 hours or less was in demand on Prime Now in Hyderabad, Bengaluru, Mumbai and Delhi NCR. The fastest deliveries of 2018 include:
Best of Prime 2018: Prime Video
2018 was an exciting year for Prime Video with multiple Prime Original series like Breathe, Comicstaan and Mirzapur, being launched. The shows were loved by consumers across the length and breadth of the country.
Besides English, Prime Video is now available in 6 Indian languages including Kannada, Tamil, Telugu, Marathi, Bengali and Hindi. Prime Video also introduced Hindi, Tamil and Telugu user interfaces which included navigation, browsing, and customer support, in a bid to offer a more localized experience to its customers. A significant selection of Prime Video content now features show descriptions and subtitles in these languages.
Best of Prime 2018: Prime Music
Members in the country streamed music in 18 Indian and International languages on Prime Music and couldn’t get enough of the hits on Prime Music:
Best of Prime 2018: Prime Reading
Everyone loves a good book, and members are no exception. Launched in India in September 2018, here’s a look at Indian members’ top picks on Prime Reading*:
Best of Prime 2018: Prime Day
Best of Prime 2018: Exclusive Deals and Early Access to the Great Indian Festival
Best of Prime 2018: Amazon Pay
Prime members can now enjoy exclusive offers when they use Amazon Pay. On Amazon.in, members can earn upto 2% Prime Reward on every order placed, saving up to Rs. 2400 a year. Members can also experience & enjoy Prime exclusive offers when they book their movie or travel tickets, order their favourite food on popular partner sites & apps when they pay using Amazon pay.
Every Day Made Better with Prime
Prime is designed to make your life better every single day. Over 100 million Prime members around the world enjoy the many benefits of Prime. In India, this includes unlimited free & fast shipping, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to millions of songs ad-free with Prime Music, Prime Reading, exclusive product launches, early access to Lightning Deals and more. Members in Delhi NCR, Bengaluru, Hyderabad and Mumbai can enjoy ultra-fast 2-hour delivery on Amazon devices, consumer electronics and everyday essentials on the Prime Now app. Log on to www.amazon.in/primeand become a Prime member today.
Methodology
The Best of Prime analyzed how Prime members worldwide enjoyed their Prime benefits. Asterisks indicate analysis from October 1, 2017 through September 30, 2018, unless noted otherwise; additional claims indicate analysis from November 1, 2017 through October 31, 2018. Information included in all results examines data at a collective level, without viewing personal information by specific Prime members.