Indian content creator Ankush Bahuguna travelled to Los Angeles to attend Estée Lauder’s global product launch, marking a significant moment in his journey in the beauty space. Ankush was the only content creator from India invited to represent the country at the global launch, alongside international creators and industry voices.
During his time in LA, Ankush was part of the global launch of Estée Lauder’s new Double Wear foundation. As part of the launch experience, he also attended an exclusive masterclass, followed by a curated hike and on-ground brand activities planned around the product showcase.
Being associated with a legacy beauty brand like Estée Lauder highlights the brand’s trust in creators who are shaping conversations around beauty at a global level. This further adds to Ankush Bahuguna’s growing presence in the international beauty space and reflects the continued confidence global brands place in his authentic and consistent voice.
