Mumbai, India: Following the success of subscription based pc games services, UTV Indiagames, India’s benchmark mobile, online and ITV Games Company and a leading global mobile game publisher, introduces a first-in-India a full game digital download offering “Download to Own” for PC games on its Games on demand (GoD) platform. UTV Indiagames has partnered with Electronic Arts Inc. to allow core gamers in India to digitally download premium coinciding with their international release dates. Indian gamers who typically waited for many weeks to buy their favorite games, will now not have to wait for products to launch in retail stores and will have access to content as it goes live globally.

As broadband services penetrate India there is going to be an explosive growth in the digital distribution of content like video and games. The GoD service which offers more than 300 games across genres on an “all you can eat model” is enhancing the service to a “download to own” model for individual games with Electronic Arts being the first publisher of content on the new service. Gaming enthusiasts can now own the best and latest EA games like The SIMs 3, Need for Speed SHIFT, Burnout™ Paradise The Ultimate Box, Dragon Age:™ Origins, Mass Effect 2, Battlefield Bad Company 2 , Command and Conquer and much more through a secure and legal online platform using certified credit cards and online banking.

Speaking on this service, Vishal Gondal, CEO, UTV Indiagames, said, “The Games on Demand service has truly revolutionized the gaming industry in India. We introduced GoD with the intention to allow gamers in India to legally enjoy playing the best games and this new service is another step in that direction. Gamers can now download games on release date which was never possible before. We have partnered with EA, the world leader in the gaming space, as our flagship content partner for the launch of our service. Since world over gaming has been the killer content to drive broadband adaption, we believe the same will repeat in India thanks to the upcoming growth in broadband in India thanks to 3G and 4G technologies.”

The GoD service, introduced by UTV Indiagames, offers exciting games at a monthly subscription fee. Partnering with a number of leading games publishers, this service brings a variety of premium single and multiplayer games for gamers worldwide.