By Sachin Murdeshwar

Mumbai: Redefining branding in the technology space across India, Aptronix is a brand synonymous with user experiences with a vast array of products that speak for itself. Elaborating on this very proposition of providing a lifestyle with all their products, Aptronix, which is Apple’s largest Apple Premium Reseller (APR) partner across India, is set to launch the first flagship APR store in Mumbai on 2nd August, 2019. Marking their 8 year-long successful stint in Mumbai and across South India, the new store promises their consumers to get hands on with the latest products and services. It offers a completely new store design, premium bank tie-ups, a community space for Apple fans and the awaited launch of ‘Club Aptronix Membership’ – an exclusive membership for bespoke services.

Sprawled across 8000 Sq.Ft. the 2-floor store boasts of a modern appeal with an all white façade, digital screens that are interactively informative. With its iconic black, white and silver hues, the store offers a familiar but distinct design and layout. Aimed at being a ‘House of Creativity’ for Apple users, visitors will also be offered an opportunity to attend workshops across photography, filmmaking, music creation, art and design amongst other segments that aim to unlock the true potential of creativity in one and all. The store strives towards offering a seamless experience with the extensive range of products, accessories.

Aptronix collaborated with Bombay Duck Designs to create a designer store wrap for the grand unveil on 2nd August, the 5 illustrations portray 5 different passions tied with the Apple’s story of being a ‘House of Creativity’ in Mumbai. The opening weekend will witness a live concert by Sukriti & Prakriti Kakar on the 2nd August, Salim Mechant & Nikhita Gandhi’s All Star Jam with Smule on the 3rd August followed by a yoga session with Shilpa Shetty (A holistic wellness app) on the 4th of August, 2019. Come opening day, Aptronix, in partnership with Servify, will also introduce an exclusive membership card – ‘Club Aptronix Membership’ which will have 2 tiers – Silver & Black. These memberships offer an exclusive gamut of services like free insurance, free home delivery, at home service & training, first access during new product launches and a lot more. This product will be available in all its stores and service centres across India from 2th August 2019. Additionally, the store will be offering an attractive offer of 15% cash back for Citi Bank customers. Aptronix is also launching a mobile app through which customers can access this membership, book appointments for services online and avail an array of numerous products and services which will help save precious time and effort.

With Aptronix being Apple’s largest partner in the country, the brand proudly stands tall across 31 stores and 10 service centres with over 300 employees working towards offering an Apple experience to every visitor.

At the special moment of the store launch, Mr. Sutinder Singh, Founder, Aptronix (Premium Lifestyle & Fashion India Pvt. Ltd.) said, “Apple leads the world in innovation with its products such as iPhone, iPad, Mac, Apple Watch and Apple TV. We are excited to offer these products to our customers at our first flagship store along with special services that will simplify after-sales assistance. Our goal is to make Aptronix the best retail brand in India.”

Excited about the opening, Ms. Meghna Singh, Director, Aptronix (Premium Lifestyle & Fashion India Pvt. Ltd.) said “The Aptronix store at High Street Phoenix will build on the customer experience in India taking it to a much higher level. Afterall ‘Obsess about customer Experience’ is the main motto that we live by.”

As a brand that needs no introduction owing to its vast fan following, with something for everyone, the customer experience remains proudly unmatched and now South Mumbai can now have its own Apple and eat it too!