Best Foods Limited displayed an assortment of nutritious culinary products at India’s leading B2B food & beverage trade fair – ‘Annapoorna 
The 8th edition of a successful joint venture of the Koelnmesse and Federation of Indian Chamber of Commerce and Industry (FICCI): Annapoorna World of Food India took place from September 23 – 25, 2013 in Mumbai.
Best Foods Limited, one of the fastest growing and amongst the largest rice companies in India, took this opportunity to put on display their entire range of the highest quality basmati rice and rich flavored ready to eat foods. To enhance the costumer connect at their ‘European themed’ pavilion Best Foods created an ‘experience zone’ where the customers could taste the food on display.
Best Foods Ltd. brings the finest Basmati rice of unmatched quality sourced straight from the foothills of the Himalayas and other prime rice growing areas in India to provide an aromatic culinary experience to the consumers. The company has also ventured into ready to eat segment with the launch of a range of simmer sauces, Indian curries, rice treats and cooking pastes.
Annapoorna 2013 witnessed a lavish display of Best food’s product spectrum that included:
Seven varieties of Rice-Best Royale Vintage, Best Super Premium, Best Premium, Best Select, Best Special, Best Shahi Pakwan and Best Brown basmati
Ready to Eat Meals -Palak Paneer, Dal Makhni, Rajma Masala and Paneer Butter Masala
Ready to Cook Sauces -Butter Masala, Korma, Roganjosh, Tikka Masala, Madras Curry, Red Pasta sauce and White Pasta Sauce
Pastes- Kashmiri, Tandoori and Ginger & Garlic.
Commenting on Best Food’s participation at Annapoorna 2013, Dr. Aayushman Gupta, CEO – Best Foods Limited said, “At Best Foods, we are driven by a single-minded philosophy of offering only the best to the consumers and customers across the globe. Annapurna serves as a great networking opportunity to introduce our product to delegates and buyers from across the globe while further enhancing our relationship with the existing partners. I am delighted with the overwhelming response our products have received at India’s leading B2B food & beverage trade fair.”
The company has created a strong footprint in the country with 17 fully equipped modern rice mills with a capacity to produce 45000 metric tons of processed rice per month. Best Foods is one of the most penetrated brands available in more than 2000 modern retail format (MRF) spread across India in nearly 200 cities. The products are available at outlets such as Reliance, Big Bazaar, MORE, Easy day, Spencers, TOTAL, SPAR , SMART among others. With key growth drivers – quality, consistency and ability to understand consumer preferences, Best Foods today is a well-entrenched player in the India market.
Source : Bhawana Narula