APN News

  • Wednesday, March, 2020| Today's Market | Current Time: 04:14:29
  • Asahi Kasei – the Japanese way to store, cook and bake now in Indian kitchens

    Published on November 11, 2019

    Japan has always been at the forefront of innovative technology and employing it in the average person’s daily life. One such from the land of the rising sun is the brand Asahi Kasei.

    Asahi Kasei, Japan’s No.1 brand, makes a grand debut in Indian kitchens with 3 offerings – Premium Wrap, Frying Pan Foil and Cooking Sheet. These products have been in use in Japan for 50 years now, a testament to their utility and quality.

    These 3 kitchen accessories are a boon for health-conscious homemakers, working women and anyone else on the go. They are extremely convenient to use and save on time that can be used to pursue other interests.

    Mr. Luve Oberoi, Marketing Manager, says, “Asahi Kasei enters the market at a very opportune time as Indians are becoming increasingly receptive to innovative products especially in cooking and baking. Since our target audience is the general working class ladies and housewives in India, we have appointed celebrity Chef Amrita Raichand as the brand ambassador for our products in India. Her focus on promoting a healthy lifestyle complements the values we endorse as a company. The experience and expertise she brings to the table is invaluable.”

    The Premium Wrap comes with PVDC Cling film which is far superior to PVC or PE cling film. It keeps food fresh for a longer time and prevents moisture and smells from seeping through. It is ideal for storing raw vegetables, fruits, poultry, seafood, roti dough without any fear of discoloration or oxidization and thus eliminates any wastage of food. The Premium Wrap is available in the market at a price point of INR 250/- and on an average it can last for a month.

    The Frying Pan Foil enables you to simply place a sheet of foil on the pan and start cooking. It is coated with silicone on one side which prevents food from sticking to the foil. There is no need to use oil which limits any additional calorie intake. Zero oil usage removes the hassle of cleaning the pan afterwards which saves time. It is available in the market for INR 249/-.

    The Cooking Sheet can be used for baking in the microwave oven and traditional ovens as well. There is no need to grease the baking pan or tray as it is coated with silicone on both the sides and hence no need to wash them after use. The price point of the cooking sheet is INR 179/-.

    These three kitchen supplements are available in an attractive package. They render convenience and ease of use with a smart blade and carton box.

    The products are available in stores in Delhi, Mumbai, Pune, Bangalore, Kolkata, Hyderabad, Chennai and also online at Amazon and Bigbasket.

    Asahi Kasei is a global giant in chemicals and material science. It has a turnover of $18.5 billion and engages with customers in more than 100 countries.