APN News

  • Friday, September, 2023| Today's Market | Current Time: 04:57:59
  • Ascent Meditech introduces new Flamingo Back Comfort Belt and Unveils Flamingo pain management products across categories in multiple color variants with an attractive packaging

    Published on December 13, 2019

    By Sachin Murdeshwar

    Mumbai : Ascent Meditech Limited, a leading player inOrthopedic Soft Goods, Mobility, Wound-care and Healthcare products,introduced Back Comfort Belt, a lifestyle product carefully made to offer relief and comfort from the niggles associated with human back. Back Comfort Belt, is an addition to the existing Lifestyle range which boasts of top of the line products under Heat Therapy, Cold Therapy including Back Rest and Cushions. Flamingo’s range of lifestyle products can be used by people across all age-groups for regular day-to-day activities; be at home or at work.

    Ascent Meditech also unveiled its new customer-centric single and two-coloured variants for Flamingo’s range of pain management products across categories – Black, Beige and a combination of Black & Orange for the Regular range; and Turquoise Blue for the Premium range of products giving it a trendier, sportyand contemporary look, appealing to the younger and millennial customers.


    Mr. Rajiv Mistry, Founder & MD, Ascent Meditech Ltd., said, “The prevalence of sedentary lifestyle has given birth to new age lifestyle disorders among today’s millennials. Our Lifestyle range of new age products offer relief and manage pain associated with Back, Neck, Knee as well as provide comfort during Stress thus supporting today’s generation to chase success. Back Pain is common in today’s day and age, be at work, home or during recreation. Our newly designed, sleek and soft, Flamingo Back Comfort Belt, addresses theniggles associated with human Back thus offering physical and psychological comfort.’’


    Mr. Rakesh Kumar, VP – Sales & Marketing, added, “The mind-set of consumers across our select product categories is undergoing a sea change – from post-operative it is gradually being looked as preventive lifestyle product. To address this behavioural change, Flamingo Lifestyle products – a necessity in today’s day and age is now available in multiple color variants thus empowering consumers with the Power of Choice while they make selections.’’.


    Included in our preventive yet lifestyle category is Regular & Premium Knee Cap, Regular & Premium Elbow Support, Regular & Premium Anklet, Regular & Premium Thigh & Calf Supports and Waist Trimmer.


    Knee Cap provides support to the knee and offers mild compression. It is recommended in sports injury, old age etc. Thigh Support is recommended in sports injury & post-surgical rehabilitation care. It offers relief in pain and inflammation. Elbow Supportprovides relief from pain associated with old age, sports injury, etc. Waist Trimmer helps to reduce excess weight and reduces unwanted inches. Ankletis recommended in edema, sports injury, mild to moderate sprains & strains and old age.


    The Company has appointed Bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’. The epitome of super-human fitness and dancer par excellence, Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’ marking his brand endorsement of Flamingo Orthopaedic Soft Goods, Mobility, Wound-care and Healthcare products.


    Adhering to international certification standards for medical products, the Flamingo range of 320+ products, are accepted by consumers in 50+ countries globally. Ascent Meditech had also announced the partnership of their flagship brand Flamingo with U Mumba, which started with U Mumba Kabaddi during Season 7 of Pro-Kabaddi League; moving on further to U Mumba Volley in the Pro Volleyball League and U Mumba TT in the Ultimate Table Tennis.


    Flamingo’s product range is segregated into 7 categories: Comfort Range: For Back, Shoulder, Arm, Leg, Knee, Ankle, Compression Aids and Splints; Premium Range: Regular Premium, Neoprene; Lifestyle Range: For Heat Therapy, Cold Therapy, Back Rest, Cushions, Sports; Pediatric Range: For Kids; Wound-care Range: Bandages for everyday use; Mobility Range: Crutches, Walkers; Footcare Range: Heel Cushions, Medial Arch Support.


    The Company launched its e-commerce platform www.flamingohealth.commaking its flagship brand Flamingo products available anytime, anywhere across the country. The Company’s e-commerce platform flamingohealth.com has most of its products (available in multiple SKUs) out of the total portfolio of over 325+ products. The product mix maintained for the e-commerce platform comprises of OTC as well as RX products, with majority being OTC products. Products across the 7 categories are available at a discount of 10% to the MRP. Ascent Meditech has tied up with FedEx for product fulfillment across the length and breadth of the country. There is a flat 10% discount for all purchases made on www.flamingohealth.com. On purchase of Rs. 200 and above, consumers need not pay any Delivery Charges.


    Leave a Reply