by NR INDRAN / INT
Hinduja Group flagship, Ashok Leyland, announced their entry into the 
The order that is worth around USD 36.56 million has been received from the Government of Tanzania.
These vehicles will be used for logistical purposes by the government and the Company will complete deliveries by end of the current fiscal.
Commenting on the order, Mr. Vinod K Dasari, Managing Director, Ashok Leyland, said: “This is a very significant development and very much a part of our strategy to significantly increase our global footprint, more particularly, in the robustly growing African markets.
Tanzania is an important market for us and this order underscores the reliability of our products. It also highlights our ability to manufacture application based vehicles specific to the requirements of our customers.
This closely follows other orders received from prominent institutional customers in West Africa.”
Ashok Leyland has been aggressively expanding its network in the African market with network offices in Nigeria and Ghana in the West; Malawi and Mozambique in the South; Kenya and Tanzania in the East, apart from the offices in South Africa and Egypt. In 2010-2011, the Company’s export numbers grew by 72% to touch 10,306 nos.
You can contact author @ nr_indran@rediffmail.com