~ Opens it’s 10th Experience Centre in Tamil Nadu and 71st in India

~ Plans to expand its retail footprint to 15 stores and add 150 fast-charging grids in Tamil Nadu by the end of the current fiscal year

Tuticorin : Ather Energy, India’s leading electric scooter manufacturer, strengthened its retail presence in Tamil Nadu today by opening a new Experience Centre (EC) in Palayamkottai Road,  Tuticorin. With the inauguration of the EC in Tuticorin, Ather Energy now has 10 retail stores in the state of Tamil Nadu. The newly launched Gen 3 of Ather’s flagship scooters – Ather 450X and 450 Plus will be available for test rides and purchase at Ather Space.

The new Experience Centre, Ather Space, inaugurated in association with Asir Group, will offer customers an opportunity to learn about every aspect of the vehicle. Ather Space will provide a unique ownership experience along with complete service and support for the owners. Consumers can also book test ride slots on Ather Energy’s website before visiting the Experience Centre.

Speaking on the occasion Mr. Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “In our quest to take EVs mainstream in the country, we have been expanding rapidly to new markets. We continue to receive a phenomenal response for our scooters and have seen a significant surge in the number of queries regarding our vehicles. We anticipate steady growth in the state in the coming months, and our investment in retail expansion, coupled with the opening of the second manufacturing facility, will help us to cater to this demand.”

Mr. Praveen Kumar, Managing Director, Asir Group, said “Asir Group is proud to partner with Ather Energy, the pioneers of this electric wave that has hit India, and it is an honour for us to team up with Ather to make the world a better place. Ather Energy’s focus on sustainability and creating an EV ecosystem has inspired us as well. Tamil Nadu as a market is very advanced and understands the importance of the electric era. Ather’s innovative products, charging infrastructure, and customer service are designed to enrich the customer experience. We are excited to drive the EV revolution forward with Ather Energy.”

Ather Energy is one of the few OEMs that invest in charging infrastructure as well. There are currently 4 Ather Grids, Ather’s fast charging network, in the city and 100+ Ather Grids, across the state. Ather Energy also supports customers with the installation of home charging systems in their flats and buildings. The company plans to add a total of 15 Experience Centres and 150 fast-charging grids by the end of the current fiscal year to enable the stress-free transition to EVs.

The ex-showroom price post the Fame II revision for the Ather 450X Gen 3 is INR 158,032 and INR 136,522 for the Ather 450 Plus Gen 3. The company has partnered with leading banks like SBI, HDFC, and IDFC to provide easy financing options to its consumers. Ather Energy announced a partnership with IDFC Bank earlier this month, allowing customers to own the high-quality Ather 450X for an EMI of just INR 3,456* and INR 2,975* for the 450 Plus, which is less than the monthly expense for most petrol scooter owners.