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  • Ather Energy starts retailing its electric scooters in Mahbubnagar, Telangana

    Published on April 17, 2024

     Mahabubnagar : Ather Energy, one of the leading electric scooter manufacturers in India, has recently inaugurated its Ather Experience Center, in Mahbubnagar, Telangana. At the new Ather Space, consumers can test ride all of Ather’s scooters, including the Ather 450X, the Ather 450S and the Ather Apex. Ather also recently launched their first family scooter, the Rizta, pre-bookings for which are available on the website.

    The Rizta will have 2 models and three variants – Rizta S and Rizta Z with a 2.9 kWh battery and a top-end model Rizta Z with a 3.7 kWh. The 2.9 kWh variants will deliver a predicted IDC range of 123 kms and the 3.7 kWh variant will deliver 160 kms. With focus on comfort, convenience and safety, the ‘Rizta’, comes with a spacious and comfortable seat, generous boot space, and safety features such as SkidControlTM, as well as FallSafe TM , Emergency Stop Signal (ESS), Theft & Tow Detect, and Find My Scooter which were previously seen in Ather’s 450 series of scooters. Rizta and will also be available in Experience Centres for test-ride and purchase starting June.

    On the second edition of Ather Community Day, along with the Rizta, the company also unveiled its first smart helmet, Halo and the new AtherStack 6.0, which comes with a host of new and exciting features.

    Speaking on the occasion, Mr Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “Over the past year, we have been rapidly expanding our product offerings,  retail network, and charging infrastructure across the country. Telangana has been one of the early markets for us, and the opening of the 11 Experience Centres here ensures consumers have easier accessibility to our newly launched family scooter, Rizta and the 450 series. Rizta has been designed keeping family needs in mind, with emphasis on providing them with comfort, convenience and safety.  We believe we will be able to reach out to a larger set of consumers with Rizta.”

    Mr. Teja Pavan Reddy, RP Principal at VT Automotives Private Limited, said “We are extremely delighted to announce the opening of our first Ather “Experience Centre” in Mahbubnagar, Telangana. We are seeking to explore a potential collaboration with Ather that could be mutually beneficial for both our businesses, as well as for the customers in Mahbubnagar. We have been following Ather closely, on leading electric two-wheeler revolution in India and have been impressed by the expertise and innovative approach by the team. Our trust and confidence in the Ather brand & its products have grown in leaps & bounds. We look forward to serving Ather customers in this part of the district.”

    Ather Energy, as an electric scooter manufacturer, has also been investing in establishing charging infrastructure, an essential part of the EV ecosystem. Their Ather Grid, recognized as the largest fast-charging network for two-wheelers in India, offers more than 1900 fast charging points. The company has already installed 70 fast charging stations, Ather Grid across Telangana to provide the customers with smooth and stress-free rides.

    The newly launched Rizta S with 2.9 kWh will be priced at INR 1,09,946 (ex-showroom Mahabubnagar). The Ather Rizta Z with 2.9 kWh and Rizta with 3.7 kWh will be available at INR 124,946 and INR 144,947 (ex-showroom Mahabubnagar). The 450S is priced starting at INR 1,25,546 (ex-showroom Mahabubnagar). Meanwhile, the 450X, which comes with a 2.9 kWh battery, is available at a starting price of INR 1,40,546 (ex-showroom Mahabubnagar) and for the variant with a 3.7 kWh battery, the cost is INR 1,54,946 (ex-showroom Mahabubnagar).

    Ather has also partnered with  eminent financial institutions such as IDFC First, Bajaj Finance, and Hero FinCorp to ensure ease of purchase for its customers. This collaboration introduces a specially crafted 60-month loan tailored for electric two-wheelers that facilitates monthly repayments, with equated monthly instalments (EMIs) plunging to as low as Rs 2,999, thus providing customers with agreeable financial solutions to purchase Ather Electric two-wheelers in India.


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