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  • Ather Energy strengthen its retail operations in Tamil Nadu, opens new store in Madurai

    Published on October 14, 2022

    ~ Ather Energy’s 57th Experience Centre in India and 06th in the state

    Madurai : Ather Energy, India’s first intelligent electric scooter manufacturer, today inaugurated its first Experience Centre – Ather Space, in Alavai Nagar, Madurai. The opening of Ather Space, in association with ARC Group, is driven by the company’s aims to fulfil the rising demand and make EVs mainstream in the country. The new Experience Centre will retail the all-new Gen 3 of Ather 450X and the 450 Plus.

    Ather Space is well equipped to provide a unique ownership experience along with complete service and support for the owners. The new Experience Centre is a dynamic, tactile, and interactive space that aims to educate customers about every aspect of the vehicle and provides a complete overview of the various parts with a striped-bare unit on display. Consumers in the city can also book test-ride slots on Ather Energy’s website before visiting the Experience Centre.

    Speaking on the occasion Mr.Ravneet Singh Phokela, Chief Business Officer,  Ather Energy, said, “Tamil Nadu is one of the largest markets for Ather Energy, with a high rate of EV adoption. We have been receiving a great response from our five retail outlets in Tamil Nadu. The launch of the new and upgraded Gen-3 450 platform has generated increased interest among a wider range of consumers in the state. With the new Experience Centre in Madurai, we can now cater to consumer demand in the city. We have also invested strategically in ramping up our supply chain to meet the growing demand across the country, which has led to a significant drop in our waiting periods in the state.”

    Mr. Siddarth CS , Director, ARC Group, said “With major disruptions happening in traditional mobility, it’s not a surprise that the pace at which e-mobility is becoming the norm, especially in the two-wheeler space. Ather is doing phenomenal work at developing charging infrastructure throughout the country, mitigating range anxiety. With ARC Group’s expertise, I’m sure we will create a great experience for our customers. ARC Group is glad to associate with such pioneers and game changers in technology and design.”

    Ather Energy has a long history with the state of Tamil Nadu and has continued to invest strategically to create a favourable ecosystem for EVs in the state. In 2019, Ather opened its first Experience Centre in Chennai, and in 2021, the brand started its operations at the Hosur manufacturing facility, catering to demand from across the country. The company has invested heavily in enhancing the public charging infrastructure in the state, installing 50+ Ather Grids, Ather’s fast charging network. In a bid to reiterate Ather’s commitment towards making EVs mainstream in the country and the brand’s focus on investing in the state of Tamil Nadu, Ather Energy partnered with TNPL 2022, the 6th edition of India’s biggest regional cricket league.

    Ather Energy is one of the few OEMs that also invest in charging infrastructure. The company has already installed 3 fast charging points, Ather Grid in Madurai and  plans to add 8 to 10 more across the city to strengthen the charging network. Ather Energy also supports customers with the installation of home charging systems in their flats and buildings. Currently, Ather Energy has installed 500+ Ather Grids across the country.

    The ex-showroom price post the Fame II revision for the new Ather 450X is INR 1,58,872  & INR 1,37,362 for the Ather 450 Plus in Madurai. 


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