New Delhi: Avis International has been named the leading car rental company in customer loyalty by the Brand Keys Customer Loyalty Engagement Index for the 12th consecutive year.

The annual study which examined customers’ relationships with 528 brands in 79 categories. Based on responses from 46,000 respondents, Avis achieved high marks in each of the four drivers of brand loyalty, including convenience, customer service and brand reputation, reliability, safety and pricing discount and options.

“This is a proud moment for all of us in Avis India. It motivates us to try harder to enhance the user experience of our customers and fulfill their mobility needs better” said Mr. Sunil Gupta, CEO Avis India, the No. 1 premium car rental services provider.

The 2011 Brand Keys Customer Loyalty Engagement survey marks the 12th consecutive year that Avis has been honored as the leading car rental brand in customer loyalty.

Customer loyalty and engagement metrics provides brand equity measures that predict future consumer behaviour to better engage customers for sales and profitability and Avis understands what matters most to customers,” said Robert Passikoff, founder and president of Brand Keys, Inc. “We congratulate Avis for their continued success as the market leader in the car rental category.

Avis India offers cars fully equipped with GPS technology, handy route maps & destination guides so that the holiday is convenient and hassle free. These cars are also comprehensively insured and have a valid rent-a-cab license for self drive.

Both domestic and International customers of Avis in India enjoy the well trained, disciplined and reliable Avis India chauffeurs to take them around India for Airport Transfers, City Tours & outstation trips. Easy & convenient self-driven cars are also available from Avis on daily, weekly & monthly basis. Avis India is also offering 4 wheel drives, SUV’s and automatic transmission cars for self-drive holidays.

Avis in India is a one-stop shop for all car rental needs with Safety, Quality, Timely Service delivery & customer delight as some of its important benchmarks. Avis in India offers chauffeur and self-drive services across a wide range of cars including Economy Segment Cars, Mid Segment (Suzuki Swift Dzire, Ford Fiesta & Honda City), Premium Segment (Toyota Corolla, Toyota Camry, Mercedes E & S class) and MUV/SUV (Toyota Innova, Ford Endeavour & Mitsubishi Pajero).