by NR INDRAN / INT

Mumbai : Axis Bank, India’s third largest private Bank today announced the launch of MyDesign Card, India’s first Debit Card launched by an Indian bank which allows the customer to incorporate a personal image of his/her choice on the Debit Card. Axis Bank is one of the largest issuers of Debit Cards in the country and also a major player in Debit Card spends, besides being the industry leader in e-Commerce on Debit Cards. ‘MyDesign’ facility can be availed by logging online to the customer-interactive module https://imagedebitcard.axisbank.com/in. Customers can also apply for the card through any Axis Bank branch.

In “MyDesign’, the customer can incorporate images of themselves and their loved ones, and recapture moments from their fondest memories on their Debit Cards. The module also provides customers with an option to choose image from a wide gallery which includes Sports, Zodiac Signs, Indian & International Tourist Spots, Wildlife and Pets, Landscapes, Music, Automobiles and many other images.

Speaking on the launch Mr. Jairam Sridharan, Head – Consumer Lending & Payments, Axis Bank said, “The popularity of Debit Cards, especially for purchases, is growing exponentially in the country. By empowering our customers to design their Axis Bank Debit Cards, ‘MyDesign’ aims to promote closer customer engagement with the          Axis Bank Debit Card, and with the Axis Bank relationship as a whole.”

Axis Bank is the third largest private sector Bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.

With its 1390 branches (including extension counters) and 6,270 ATMs across the country, as on 31st March 2011, the network of Axis Bank spreads across 921 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has overseas offices in Singapore, Hong Kong, Shanghai, Dubai and Abu Dhabi.

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