Mumbai: Axis Bank, India’s third largest private sector Bank, today announced the launch of the third phase of its advertising campaign around its brand philosophy of ‘Badhti ka naam zindagi…’ or ‘Progress On’. With a new cut on the philosophy articulated as ‘Badhne ke kai naam hai…’,the bank, for the first time in its evolution is also getting associated with a celebrity and announces ‘Deepika Padukone’ as it brand ambassador to take its brand philosophy ahead.
The campaign designed by Lowe Lintas lies in the space that Progress has many dimensions and talks about the ‘holistic’ nature of progress and highlights Axis Bank’s journey as a customer centric bank. The new campaign featuring leading Bollywood actress Deepika Padukone is directed by the renowned movie and ad film director Gauri Shinde.
Source: Lokesh Shastri