With the unprecedented outbreak of the coronavirus situation, the entire nation is under lockdown which has stagnated the whole economy and daily life. This has pushed the marginalised women into greater vulnerability as many women are in dire need of menstrual related products. To mitigate the suffering of menstruating women, Baala which aims to curb the inhibitions of rural women caused by social stigma has distributed 18,000 reusable pads in 7 communities by collaborating with various NGOs. 

With 12 percent of women in a population of 1.2 billion using sanitary pads, India faces a major issue of non-biodegradable waste.  Baala is making a difference by producing sanitary pads which can be used for upto 2 years. These pads, which have a super-absorbent layer at the core, are environment friendly and take care of the problem of leakage and disposal.

Out of all menstruating girls and women in India, less than 20% use sanitary pads; the numbers only rise to about 50% in urban areas. Menstrual health is still considered a taboo in the country and women have to go through a lot due to various myths still instilled in the beliefs of the people such as women being barred from being a part of festivities and ceremonies or entering places of worship during that time frame.