Bardhaman, West Bengal : Bajaj Broking, registered as Bajaj Financial Securities Limited, today announced the opening of its 45th branch in India, marking its debut in Bardhaman, West Bengal. With this, Bajaj Broking expands presence to the Tier-2 and Tier-3 towns, and brings to Bardhaman the Bajaj brand, a name synonymous with transparency, integrity, and the highest commitment to business ethics.
The branch is located at Dutta Apartment, 4th floor, 33, Grand Trunk Road, Bardhaman, enabling Bajaj Broking to serve investors and clients in the city and its surroundings. Bajaj Broking is an all-in-one digital platform combining demat, broking, and margin trading facility (MTF) for retail and high-net-worth individual clients.
Commenting on the expansion, Manish Jain, Managing Director, said, “We stand as an omnipresent, all-in-one digital solutions company. Tier-2 and Tier-3 markets offer substantial opportunities, and our presence in Bardhaman allows us to serve our customers effectively in these areas. This expansion harmonises with the extensive digital outreach of Bajaj Broking and reflects our dedication to customer-centric principles. The establishment of our new office enables us to forge closer connections with our clientele, fostering enduring relationships within the city and beyond. We are steadfast in our commitment to revolutionising our clients’ trading experiences through a blend of technology-driven innovation and personalised interaction.”
The Bardhaman office will provide a wide range of investment services, including equity trading, derivatives trading, margin trading facility (MTF), mutual funds, IPO investments, and more. Clients can also benefit from research insights and personalised investment avenues tailored to their financial goals and risk profiles.
Bajaj Broking, registered as Bajaj Financial Securities, is a pioneering digital stockbroking firm and a 100% subsidiary of Bajaj Finance Ltd. Bajaj Broking provides a comprehensive suite of investment products and services through its state-of-the-art, all-in-one digital platform. The platform integrates demat services, stock broking capabilities, and margin trade financing options, catering to the diverse needs of retail clients and high-net-worth individuals through a predominantly B2C model.
With its best-in-class systems using India stack and its customer-centric focus, Bajaj Broking has rapidly expanded its customer base to over 6.5 lakh investors as of 31st March, 2024. Bajaj Broking has a presence across India in 40+ locations. Bajaj Broking offers a simplified, smart and secure investment experience for everyone with seamless access to investment solutions. Bajaj Securities serves as a trusted partner for Bajaj Finance customers who have availed of the Loan against Shares (LAS) facility, providing them with specialised investment solutions. In FY24, Bajaj Broking’s commitment to excellence and customer satisfaction translated to a strong financial performance.
