Mumbai:  Bajaj Electricals’ strategic Business Unit Bajaj Lighting was awarded with Gold at the Reader’s Digest – Most Trusted Awards in a glittering ceremony, today.

Commenting on the occasion Mr. Shekhar Bajaj, Chairman and Managing Director, Bajaj Electricals Ltd said, “We are so proud that our good work has been recognized by our consumers. Bajaj Electricals has been a specialist in lighting and we plan to take it from strength to strength. It delights us to have received appreciation from a forum that enables customer feedback and we are thankful to Reader’s Digest. ”

Mr. Anant Bajaj, Executive Director, Bajaj Electricals Ltd. said, “I would like to congratulate the whole team of Bajaj Lighting lead by Mr. C G S Mani to have put in every possible effort to make and maintain the trust that people have in Bajaj Lighting”.

Mr. R Ramakrishnan, Executive Director, Bajaj Electricals Ltd. added, “The success of Bajaj Lighting is yet another acknowledgement of our design and development capabilities. With rapidly moving pace of the market we constantly look at keeping Bajaj Lighting relevant. We are happy that our consumers have a deep instilled brand trust, which is reflected through surveys and awards like these.”

Pleased with the award, Mr. C G S Mani, President – Lighting BU, Bajaj Electricals Ltd. added, “We at Bajaj Lighting make every effort to bring in the latest technologies in our products and put the need of our consumers at the fore front. Besides the continuous developments in R&D, we have also tried to maintain our share of voice through new marketing and communication initiatives. ”

The Former Judge of Supreme Court of India, Mr. B. N. Shrikrishna gave out this prestigious award. The Reader’s Digest Trusted Brand survey has been conducted annually in India over the past eleven years and all over Asia since 1999. This award category is based on the independent survey which is carried out by Synovate on behalf of Reader’s Digest, in eight Asian markets.

Reader’s digest not only gives away these awards to the companies on the independent surveys but also on the basis of six core qualities, one must possess in their company. These are trustworthy, credibility, quality, value, and understanding of customer’s needs, innovation & social responsibility.