You shall no more hear the old Hamara Bajaj tune riding the Indian roads. The decade old story of the very own scooters, Bajaj Auto has decided to look forward to the future rather than reminiscing the past. However, many consumers would be nostalgic to bid adieu to the pre-liberalization connection.

There were days when many consumers even waited long to get hold of a second hand Bajaj scooter for years, with the added will to pay a premium equal to the original cost. The vehicles were quite sturdy and the most sought after as wedding gifts. The advertisement campaign related to the mass in a more vivid manner, with the world’s biggest player in scooters easily selling more than a lakh units in a month during the hey days. The common mass could relate to the Hamara Bajaj tune, by feeling a part of the resurgent India.

The past is history, as the company has set its sight on the road ahead. The company halting the scooter plan, now aims to concentrate only on motorcycles, to cherish the dream of emerging as the world’s biggest bikemaker, competing with Honda. The company now believes that the present trend holds more potential in the motorcycle segment and thereby the exit from the scooter market is well-defined.

1990s was the time when Bajaj scooters suffered with brands like Chetak and Super, because by then motorcycles had already hit the market. People thought motorcycles to be more stylish and appealing, offering more mileage. Flowing with the flow, the one time market leader of scooters desires to become a motorcycle specialist now and not segment themselves as only dealing in scooters and mopeds. The old Hamara Bajaj being typically middle-class oriented and giving stress on relationships and emotions, the new Hamara Bajaj focuses more on the youth segment.