Hyderabad : Bambino Agro Industries Ltd, a Hyderabad based public limited company launches ‘Instant Pasta’, a first of its kind of product manufactured by a technology which again is first of its kind in Asia. The new Instant Pasta is nationally launched here in Hyderabad.

Disclosing this addressing a press conference today Mr. P. Easwara Das, Executive Director of Bambino Agro Industries Ltd said Instant Pastta is a highly nutritious and protein rich product. It has more fibre content. And is cooked just within 3 minutes and saves on fuel usage. The product is ideal for all ages. The Pasta Sauce that comes along with the product, makes the cooking process faster. A free gift is also offered inside the packet to encourage trial of the product, informed Mr. Easwara Das. The product is already made available across the country. In the very first year of the launch of the product, we expect to sell Rs.10 Crores across India, said Mr. Easwara Das.

Bambino is the largest vermicelli producer in the world and is part of the diversified Bambino Group having interests in FMCG Products. Other group companies include the private limited companies Ghanta Foods and Seshsayi Foods, he said.

Adding further Mr. Das states that the Bambino is an India’s International brand, which completed 25 years in 2009. It achieved rare distinction of being the world’s largest producer of Vermicelli. Last year we chalked out diversification plans into Functional Foods, Plans to double its turnover to Rs 500 crores in next 5 years. Bambino has registered 100% growth in Sales in last 3 years. We became the first Indian company to exclusively supply Pasta to the international chain of Dominos.

We are the major supplier of Vermicelli to Military CSD Canteens and Defence Supplies to the tune of Rs 10 crores sales this year. We have recently completed clinical trials on functional foods, which we announced last year and we are ready to launch Functional Foods soon, he stated.

Bambino has a 25 years of track record of manufacturing and marketing of Vermicelli, Pasta, instant foods, Sweets / Namkeens both nationally and internationally. Bambino means Vermicelli and Vermicelli means Bambino. Bambino has truly become a generic name for Vermicelli, which a true barometer for its success. Presently Bambino has 74 products in different variants, shapes and sizes. Its product range includes Pasta Products, Instant Foods, Soup Powders, Spice Powders, Ready to Eat Sweets and Ready to Eat Snacks.

With the state of the art manufacturing facilities at Gurgaon near Delhi, Bhandara near Nagpur and Bibinagar near Hyderabad, it’s a true Indian homegrown international brand. It exports regularly to USA, Australia, New Zealand, Singapore, Thailand, Japan, Europe and parts of UAE. It has already become the largest producer of Vermicelli in Asia and now probably in the world as well. We expect to register a turnover of Rs 250 crores this year informed Mr. Easwara Das.

The company off late has been focusing and promoting more of health care products like Macaroni and Pasta, as they are made of 100% durum wheat, which has nil cholesterol and just 1% fat content, which also saves energy, because the total cooking time is only 3 minutes. Thus it offers tremendous energy to children because of the protein content & energy. Elders get relief from cholesterol and excess fat informed Mr. Easwara Das.

The company is looking into background integration and reaching the farmer, who is the producer of the raw materials. It is also closely working with agriculture universities to increase the farm production of wheat per Acre, he said.