When asked about the proposition of the sub domain, Sanjay Virmani (Managing Partner) said, “I am mighty pleased with the way it has turned out, especially the look and feel of the site. We have been ruminating on this for quite a bit, just to make sure that we do not compromise on the visual aesthetics in trying to achieve something that’s simple to handle.” Sanjay is particularly optimistic about the traffic and added “Traffic is something that we aren’t overtly concerned about at the moment. Having kept the categorization simple, we are sure about the site gaining momentum and fast.” Another factor that’s going to add impetus to the project is the zero registration process, which, the company claims is again a first timer. Sanjay adds “it is not the first time someone ever did that, however we are surely the earliest to come up with this facility in a question–answer site. As per our observation, when trying to answer someone else’s query, a registration process is usually the strongest hindrance. We understand this and have rightfully done away with the age old registration program. Instead, all one has to do now is insert an email address and get answering.”
Banyantree Infomedia has been upwardly mobile in the recent past and continues to bombard the internet space with useful and intelligent sites such as highereducationinindia.com or Real Estate Hungama. Unlike the current trend of answers sites, Answerify takes complete advantage of Web 2.0 and sets a high benchmark for others to follow. It is not just about being competitive these days but also about having the X factor or as Sanjay likes to put it, the “Wow Factor”.