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  • BASIC Home Loan and ApnaComplex join hands to enable doorstep access to home loan advisory & disbursal

    Published on February 8, 2022

    Residential communities across 6,00,000+ households in 80+ cities will now have quick access to the best possible Home Loan products, from the comfort of their home. Fintech start-up, BASIC Home Loan & ApnaComplex, a society and community management digital proptech platform, part of the ANAROCK Group, have entered into a partnership, to provide existing and new residents utilizing their applications and services with complimentary home loans advisory services.

    Under this strategic agreement, BASIC Home loan will offer home loan deals from a plethora of 35+ banks and NBFCs to ApnaComplex residents dotting the India landscape. At its core, the proprietary matchmaking tool used by BASIC enables the highest login to sanction ratio. This effectively means that 70% of the customers get a sanction, which is the highest in the market.

    The partnership aims at enhancing the experience by leveraging a technology-led customer approach. Being a Proptech SaaS organization, ApnaComplex deploys the best and the most updated technology in order to automate all Community Management services. ApnaComplex residents can now generate queries directly from the ApnaComplex app, which is integrated with BASIC Home Loan’s tech systems. Also, for a smooth and easy experience for the residents, all tracking from lead, application, sanction and disbursement can be tracked through the app or from BASIC’s website.

    Speaking on the occasion Devashish Dalmiya, Director of Business Development, BASIC Home Loans, said, “We are delighted to partner with ApnaComplex, which is the pioneer in community and resident automation services. We are of the firm belief that this partnership will certainly bring ease and transparency to the potential borrowers. This brings us one more step closer to becoming a one-stop for all housing finance offerings namely home loans, balance transfer, loan against property (LAP), and construction loans for a much wider clientele in India”.

    He further added, with ApnaComplex becoming India’s largest and fastest-growing Apartment Management platform, we expect a fruitful business and long relationship.

    A person in a suit and tie Description automatically generated with medium confidenceCommenting on the partnership, Shajai Jacob, MD & Country Head – ApnaComplex & CEO-GCC – ANAROCK said,” As millions work from home in the post-Covid world, residents are averse from stepping out to go through the whole cumbersome process of applying for a home loan. To address the issue, we are happy to partner with BASIC to bring smart home loans to our residents in the most convenient manner. Lakhs of households powered by ApnaComplex will now enjoy and get access to tech-enabled home loan advisory services along with end-to-end digital fulfillment.

    Basic Home Loan has reached rupees 2000cr annualized rate of disbursal since their inception in August 2020 and is eyeing to reach an annualized rate of rupees 10,000 crores by the end of the calendar year 2022.


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