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  • BE LIMITLESS- Forevermark India hosted the eighth edition of the Forevermark Forum in Bengaluru

    Published on July 11, 2019

    Bengaluru: Over the past eight years, Forevermark, the diamond brand from the De Beers Group, has spearheaded an all-encompassing platform, the Forevermark Forum, for all their authorised jewellers, diamantaires and manufacturers from around the world. The goal of the Forum is to bring its partners together to interact, network and exchange insights on Forevermark’s growth and vision for the industry, within a global framework.

    This year’s Forum, held from 9th to 11th July, 2019, celebrated a new theme: ‘Be Limitless’. Key discussions revolved around diversity in thought, culture, design and innovation. Forevermark, known for the most beautiful, rare and responsibly sourced diamonds, took spectators through an insightful journey of exclusive showcases, comprehensive consumer and retail awareness campaigns, technology breakthroughs for the industry along with expert talks by new visionaries.

    Speaking on the occasion, Stephen Lussier, Chairman, Forevermark, said, “As technology, artistry and innovation change rapidly, our perennial goal at Forevermark has been to develop the present, and adapt to the future. Given our De Beers heritage and legacy, this year we embrace the unconventional path, and explore different avenues to being limitless, at the Forum. Our partners will witness unique retail innovations that will enable and empower them to work with the leaders of the industry.”

    Sachin Jain, President, Forevermark India, added, “Over the years, the Forevermark Forum has pushed the limits and become a key event for us to strengthen our partnerships and expand our horizons. Inspiring individuals from multiple backgrounds to nurture fresh perspectives, the Forum has remained a key event for leading the diamond industry to new heights. It gives us the opportunity to work closely with our partners and grow our business multi-fold. When we work together, the future is limitless.”

    Using interactive displays and retail innovations, Forevermark displayed all its programs for consumers and retailers.

    The key highlights showcased at the Forum were:

    Diamond Acquisition Study:

    Forevermark conducted an extensive nationwide research on the purchasing and consumption habits of people in purchasing diamond jewellery. Over 16,000 people across tier 1, 2, 3 and 4 cities/towns were interviewed about their purchases, revealing data about demand patterns, emerging markets, and milestone occasions for purchase, seasonality and general outlook. This comprehensive study was shared at the forum.

    Credential Campaign 2.0:

    The first Forevermark Credential campaign showcased to consumers, the benefit of buying a Forevermark diamond. The campaign was a roaring success as it addressed all the concerns of a potential buyer and creating brand awareness by highlighting the differentiating factors of Forevermark. This not only increased trust and loyalty for the brand in the minds of our audience, but also reinforced consumer confidence. With the overwhelming, emotional response the campaign garnered, Forevermark is set to roll-out credentials 2.0- Forevermark’s largest campaign yet.