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  • Beauty brand NutriGlow launches a pioneering product range exclusively for Flipkart

    Published on July 18, 2022

    A limited-edition beauty series, crafted using unique ingredients, has been launched for sales exclusively through Flipkart till stocks last

    Homegrown beauty brand NutriGlow has entered into a strategic partnership with e-commerce giant Flipkart to launch exclusive, high-quality skincare and cosmetic products in its Papaya, Wine and Vitamin C product ranges.

    Strengthening its offerings in the online retail segment, NutriGlow has become a pioneer in utilizing the medicinal and anti-aging benefits of wine in beauty products. Additionally, due to its potent enzymes, papaya is already a common element in ayurvedic recipes promoting anti-tanning and anti-pigmentation. Both the ranges carry forth NutriGlow’s vision of affordable luxury by nourishing the skin with the combination of nature and science.

    Speaking on the strategic partnership, Ashish Aggarwal, Co-Founder, NutriGlow said, “NutriGlow has a strong presence in e-retail, and Flipkart has been a crucial strategic growth partner for us over the years. This partnership helps us concentrate sales of our new product line solely on the Flipkart website. Exclusive alliances like this one benefit both parties in terms of sales, as well as reflect the mutual faith and confidence that NutriGlow and Flipkart have in one another. Our products being backed by a brand like Flipkart speaks volumes about their quality in the market.”

    A Flipkart spokesperson elaborated, “At Flipkart, we witness steady demand from our cohort of beauty shoppers. Thus, we are thrilled to collaborate with NutriGlow on this unique line of beauty and personal care products. We are already aggressively advertising the brand through both our paid properties and soft promotions. The team at Flipkart has trust in the products, and we are glad to see it reflected in the initial sales figures. We intend to continue our partnership with NutriGlow for many upcoming product launches.”

    Spanning across skincare, haircare and bodycare, the extensive range of products includes body lotion, body yogurt, day cream, face pack, face wash, facial scrub, hair spa, shampoo, sunscreen, and peel-off mask in its papaya and red wine ranges. In its Vitamin C Lightening range, customers can pick from exclusive products that include bleach, body lotion, body yogurt, face wash and face pack, sunscreen, and scrub.

    NutriGlow’s Bamboo Charcoal face wash, Raw Irish Coffee face wash, de-tan and dullness removal bleach, anti-pigmentation bleach, and age repair tightening bleach packs, also feature among the highly effective skincare products launched on the site.

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