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  • Thursday, December, 2020| Today's Market | Current Time: 10:59:14
  • Becoming The Transformational Catalyst In The Ever Evolving Digital Media Sector : Animesh Sharma

    Published on December 23, 2020

    We operate in a world where over 170 million people use social media consistently. Every working professional today is familiar with atleast some core principles of digital marketing. However digital marketing was not always like this, it has evolved over time. Today, digital marketing has a more direct and simplistic approach and it is in your hands to define your digital reach. People all around the world are consuming digital content on a daily basis. The right digital marketing techniques will help you to get noticed in a short span of time. All the technological advancements in digital media have resulted in an erosion of the traditional online marketing strategies that were quantity based. People now access digital data through smart phones, tablets and computers and these are the arenas where digital marketers have gained the most ground.

    Backed by experience and knowledge of the latest digital media and marketing trends, Mr. Animesh Sharma has made a mark through the profound digital services provided by Digitalwala. They have a solution for everything that you business needs to succeed online. Mr. Animesh Sharma has been a transformational digital growth catalyst and through Digitalwala, he provides all kinds of digital marketing solutions from social media marketing, political campaigns, Amazon marketing, web designing and development to application development and promotions for all the industries. These are all the crucial aspects that can give you a competitive edge and help you establish your brand in the market.

    This is the best time to make your mark in the market as the digital media sector is booming with opportunities and people don’t want to miss out on any of these opportunities as they want to promote business growth.

    An Insight On The Important Trends Driving The Digital Media Sector Growth In 2020

    Visually Appealing Image & Video SEO

    You might be aware of the fact that you can look for images and videos through the keywords, but are you aware of the fact that you can submit the existing images for a search and you can even take the original photos and look for context? As more and more users become aware of these visual search techniques, it transforms the overall landscape of digital marketing and SEO.

    For capitalizing on the increased number of digital searches, you must ensure that your image and video SEO campaigns are perfect. You need a slightly different approach especially if you are an ecommerce brand, that’s where expert advice is needed. The digital media solutions provided by Digital Wala help you to get more traffic through the most apt video promotion techniques that your audience will love.

     

    Inclusivity

    If you have a look at the front page headlines, you will understand the importance of inclusivity in the current era we are living in. A large number of audiences especially the younger generations and marginalized groups wish to see a greater depiction of equality in the content they consume and the brands they buy from. Digital marketing comprises of a large spectrum of subject matters; this comprises of the content from imagery and videos along with the topics that are being discussed in the social media groups and videos and in line with the products offered.

    Featured Snippets & No-Click Searches

    For many reasons the main goal of SEO has been to get a business listed on the first position and on the first page. Now, as we move on to the year 2021, the end goal remains the same with the focus on ‘position zero’. Position zero is referred to as Google’s ‘featured snippet’ and the latest SEO strategies are prioritizing it above everything else. The featured snippet works differently as compared to the other search engine results. Moreover, the rich snippets also display additional and relevant information with a goal of addressing the user questions without the need of the audience to click on it thus promoting the no-click searches.

    Sustainability

    Similar to the marketing trend of inclusivity, in the year 2021 and in the close coming years people are going to be aware about environmentalism. People would be more interested in making sure that the brands that they trust and buy from are concerned for the planet earth as well. A large part of consumers strongly feel that companies should contribute in the improvement of environmentalism. There is a significant popularity boost for the eco-friendly brands especially for the young and more informed audience.

    Interactive Content

    This trend has been around for quite some time, but this the time when it has been recognized as an important one. Interactive content does not just create more engagement, but it also improves the user’s interest. Interactive content like surveys, quizzes, giveaways, open-ended questions, polls etc. have the power to work wonders for your brand. All these interactive content forms increase the length of the time when the users are engaged that can support your online standing in the searches and feeds based on algorithm.

    User-Centric Website Design & Development

    The design and functionality of the website are important aspects that drive the digital growth. Although there are many website design and development companies, but very few offer design solutions that are apt for every business. Digital wala is one such company that offers the finest website design and development services encompassing the latest technical languages and platforms. Their team has an experience in developing the most appropriate web design solutions for every business irrespective of the industry they are operating in. India’s best Digital Marketing Company and MarTech Agency Digitalwala offers the best web design solutions for B2B and B2C businesses at affordable prices.

    Conclusion

    The digital media sector is always on a transforming pattern and for a brand to portray that it is the best; a catalyst is required to provide the best solutions. This is the era of a more definitive evidence-based approach that shows clear results. The marketers need to work with more practical strategies. The quality and relevance of marketing in depicting the usefulness of the brand is more important. The brands need to take a more inclusive approach for riding the digital wave and for creating a prominent place in the market. 

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