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  • Berrylush launches its first ‘brick-and-mortar store’ in Gaur City Mall

    Published on October 15, 2022

    Berrylush, one of the leading fashion brands, has entered the offline market with the launch of its first brick-and-mortar store at the bustling Gaur City Mall in Greater Noida. The announcement of the offline expansion plan makes the quintessential Berrylush fashion experience available in an omnichannel format among the new-age consumers. Moreover, the D2C fashion brand plans to take the store count to 30 in the next 2 years. The offline stores will be located in metropolitan cities starting with the Delhi NCR region.

    From offering high-quality stylish apparel to launching swimwear, perfumes, and much more, Berrylush caters to a wide range of categories to up your style quotient. Co-Founded by Alok Paul and Anusha Chandrashekhar, Berrylush intends to offer customers a seamless shopping experience and gives them the benefit of purchasing products after personally feeling the warmth and depth of meticulously crafted fabrics.

    Berrylush Founder, Alok Paul stated, “This is the beginning of our expansion plan in India that will make us reach every nook and corner of the country. As we have maintained a strategic relation with Myntra, their expertise has helped us to position our brand virtually and increase our customer base exponentially.” He further added, “Following an omnichannel strategy and making our presence through physical stores will surely generate value for consumers and make their shopping experience seamless and well-structured.”

    Speaking on the occasion, Anusha Chandrashekhar, co-founder of Berrylush said, “Berrylush has been growing at an exponential rate of 110% since inception and continues to enjoy excellent fashion appeal amongst shoppers in India. Catering to a wide range of options, the brand envisions becoming the globally recognized fashion brand that every fashion enthusiast will resonate with.”


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