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  • Best Foods engaged health and wellness community at the 47th National Conference of the Indian Dietetic Association (IDA)

    Published on December 23, 2014

    Doctors, nutritionists and dieticians today are increasingly recommending brown rice as an excellent source of all-round nutrition and Best Foods, amongst the leading rice companies and the largest Basmati Rice Exporter in India, offers finest Basmati Brown rice of unmatched quality. To continue its endeavour to spread awareness and encourage the consumption of brown rice as a healthy whole grain, Best Foods participated in the 47th National Conference of the Indian Dietetic Association (IDA) from 21st to 23rd December at the All India Institute of Medical Sciences, Delhi. The premium rice brand displayed and organized sampling of brown rice in addition to engaging with renowned doctors, dieticians and nutritionists of the country.

    Speaking on the association with IDA, Dr. Aayushman Gupta, Chief Executive Officer, Best Foods Ltd., said “We at Best Foods understand the importance of educating  the consumer on the goodness of rice. We felt IDA would be the perfect platform to spread awareness on goodness of brown rice and engage with the leading doctors and nutritionists. We are happy to participate in the 47th Annual National Conference of IDA, an apex body of doctors, nutritionists and dieticians who highlight the importance of dietetics and nutrition in the maintenance of health, and in the prevention and treatment of diseases.”

    With the rising rate of heart diseases, diabetes and obesity today and increasing awareness about health and fitness, consumers are becoming extremely conscious about their food intake and are looking at options which are nutritious and tasty. High in manganese and anti-oxidants, brown rice is widely recognized as a healthy choice, especially for its higher fiber and weight loss benefits. Brown Rice is an excellent source of vitamins and minerals, dietary fiber and essential fatty acids. A single cup provides nearly ninety percent of the daily recommended dosage of manganese, which is needed for energy production. Women who eat whole grains like brown rice tend not to gain weight. Brown rice minimizes colon cancer risk, lowers cholesterol level and provides significant cardiovascular benefits for post-menopausal women. It’s a good source of fiber that reduces high cholesterol levels and prevents atherosclerosis and breast cancer. What’s more Brown rice can remain in storage for six months under normal conditions.

    Best Basmati brown rice is wholesome and nutritious and available in 500 grams and I kg packs and also the Ready to Eat Pack of 200 grams. The association with IDA is a positive step in the direction of getting feedback and consolidating the position of Best Foods brown rice amongst the health and wellness community.