Madurai :  Best Western India, with 41 hotels, in operation and under development in India, today announced the launch of the BEST WESTERN AVN Arogya in Madurai, Tamil Nadu.  The new fully opened Best AVN Arogya is the result of a tie up between Best Western India and AVN Arogya & Ayurvedic hospital and aims to give a boost to Medical Tourism in the region.

Sporting, contemporary furnishings the BEST WESTERN AVN Arogya features 20 tastefully done well appointed cottages & rooms with up-to two bedrooms with a private Jaccuzzi. A special feature for these room is the attached private therapy suites giving the discerning Best Western Traveller  not only privacy but also  the comfort of Home at the same time.

Mr. Sudhir Sinha, President and COO Best Western India while making the announcement said “This is a unique tie up in the region. The Best Western International standards and experience of over 4000 Hotels Worldwide and the AVN Arogya’s 80 Years experience in the Ayurvedic field offer a unique blend to attract International medical and wellness tourists to the region”

Dr. Ramesh R Varier, Mg. Director & Senior Physician, AVN Arogya Healthcare Ltd, continued  “

We are a integrated Hospital offering authentic Ayurveda Services in a resort ambience. This tie up of Hospitality and Health-care will help us reaching further to not only the vast Indian community across different parts but also to the International Audiences that the Best Western International presence in over 100 countries can provide”

The Best Western AVN Arogya offers Private luxury suites with two bedrooms and a private therapy suite and with a private Jacuzzi, Deluxe Villas accommodating up-to 4 persons with privacy for two person, with attached therapy suites, Classic Villas and Deluxe AC Rooms with attached therapy suites.

The three star category Best Western AVN Arogya also has Dhyana (Yoga Centre), Saffron- (Ayurvedic Restaurant), Tamarind  tree (The Garden Restaurant), Hotpot (Coffee Shop), Tejus ( Beauty Spa), Kaya (The Health Club), Vilasa (The indoor Games area), Apanika (The Gift & Boutique shop), Bodhini (The Library ), Sabha, (The Board Room), Indraprastha (The Banquet hall) along with an Organic  dairy & vegetable garden, Walking Track & Laundry facilities among others.

According to a study by PWC Wellness today is an INR 490 bn industry in India. However, it is still less than two per cent of the global wellness industry. Wellness services alone comprise 40% of this market. During the next three years we estimate that the Indian wellness industry will grow at a CAGR of 20% to reach INR 875 billion. Consumers and their needs will continue to evolve, driving the transition from remedial care to a more holistic view on preventive care. This augurs well for the wellness industry in India.

“This Tie up signifies that Best Western is the brand of choice internationally for accommodation as well as Health, fitness, and, treatments even in the midscale segment. Our rapid growth in India is a testament to the relevance of our brand in a fast growing economy like India. We are happy to announce its launch today, expanding our presence in the state of Tamil Nadu. We are sure this will only be the beginning of our expansion in this region” continued Mr Sinha

“We already cater to many International customers for our Ayurvedic Treatments and this association will help us in increasing our visibility and customer base further. Best Western follows global best practices and adheres to strict guidelines. Best Western properties stand for the best Hospitality and Quality which are essential for good business practice” continued Dr Varier