APN News

  • Sunday, March, 2023| Today's Market | Current Time: 01:52:07
  • Betterhalf.ai partners with Bobble AI; garnered reach to 1.13 Mn+ content impressions

    Published on April 20, 2022

    Gurugram: Betterhalf.ai – AI-driven India’s first and only new-age partner search app based on “true compatibility” has recently announced its partnership with Bobble AI – India’s largest Conversation Media Platform with 50 Mn users from India and around the globe.  . Bobble AI helps brands in reaching out to their potential users/ customers in a non-intrusive way by putting brands into user’s relevant conversations creatively through highly engaging digital content like GIFs & Stickers. Betterhalf.ai  partnership with Bobble AI was aimed at increasing brand awareness for the company among the tier 1 & tier 2 cities of India.

    Betterhalf.ai and Bobble.ai tied up to launch the campaign starting from the first week of March 22. The new-age AI-based matrimony app has partnered with Bobble AI for  a year-long association to create massive brand awareness for Betterhalf.ai among its target user base by leveraging the enormous potential of Conversation Media Marketing (CMM). As part of this association Bobble AI will be creating highly engaging, sticky fun content and distributing it to millions of its relevant users throughout the year. As part of the year long campaign, Betterhalf.ai launched 4 stickers in phase one of the campaign, and received great traction in terms of number of impressions and shares on them hence, increasing the brand awareness for the AI driven partner search app.  

    Commenting on the partnership, Pawan Gupta, Co Founder &  CEO, Betterhalf.ai said, “Betterhalf wants to stay on top of every conversation Indians are having online around relationships, matchmaking and matrimony and Bobble AI seemed to be the best fit for it. We are delighted to have partnered with Bobble AI which helped us in not just creating engaging conversations aligned with our objective and pursuit but also helped us reach out to millions of new users in a non-intrusive way by converting users into brand ambassadors. We are very excited about this partnership and quite sure that with the help of AI powered CMM solutions that Bobble AI offers, we will be able to garner massive brand awareness among our relevant user base and that will help us achieve our business goals..”

    In a short span, Betterhalf.ai has crossed 1.13Mn+ Content Impressions and 34.6K+ content shares within a month of the phase 1 campaign. Its best performing sticker ‘Shaadi kab kar rahe ho?‘ is still receiving a tremendous response with ‘22.7K’ shares alone and a share ratio of 3.84%, followed by ‘Teri Shaadi ki Umar Ho Gai Hai’ with a share ratio of 2.01%. 

    Talking about the year long partnership with Betterhalf.ai Ankit Prasad, Co-founder & CEO, Bobble.ai said, “Being India’s largest Conversation Media Platform with a great proven track record of helping scores of huge native & global  brands in reaching out to millions of new customers/ users by leveraging the potential of smartphone conversations, we always push our boundaries to deliver the best ROI for our partners exploring creativity and innovation. We believe that we are natural partners for platforms like Betterhalf.ai,  which is driving a massive change in the society empowering the new generation in taking informed decisions about the most crucial matter of their lives. I am delighted to see that we were able to create something that covers the most common conversations in Indian families and is liked by every generation. We look forward to creating the same level of engagement in the second phase of the campaign.” 

    After achieving a positive response on phase 1 of the campaign, Betterhalf.ai and Bobble.ai are all set to go live with the second phase of the campaign. Betterhalf.ai is quite excited about this association and expects this arrangement to create a new path for massive growth and reach out to millions of new potential users in the next one year. 


    Leave a Reply