APN News

  • Monday, March, 2020| Today's Market | Current Time: 05:09:37
  • Hyderabad: BIG LIVE, the experiential marketing arm of Reliance Broadcast Network Ltd. managed this year’s much awaited auto car show ‘UTV Bloomberg Autocar Awards’. The autocar award has once again accelerated the heart beats of million auto car lovers across the nation. The show held on Friday, January 7 at the Taj Lands End saw the cut-throat battle between the finest autos in the two and four wheeler segments where only the toughest survived. Right from conceptualization to execution backed by its cutting edge technology and innovation, BIG LIVE ensured a visual treat for the audience.

    The magnificent stage shouted the theme thus perfectly blending the toughness of Nature with the dramatic entry of the Car & Bike of the year. The revelation of the Car of the Year was an astounding experience where the Nature’s fury was virtually created through sound & light effects, the thunders roared, the rock mountain cracked and the metal devil sported unbeaten by the wrath of the Nature. To add to the drama the Bike of the year saw equal dynamic entry. Again the Nature created havoc and this time the huge boulders fell off and the bike geared onto the stage defeating the mighty Nature.

    Being one of the prime properties of UTV Bloomberg, the Autocar show has always encouraged the Indian automobile industry. The unique touch point being the theme of the autoshow which entices the auto lovers and critics across the nation have surpassed the expectations of the audience. The theme for this year sparked the essence of the show where only the tough metal machines survive the wrath of the Nature. This message was strategically swift across the advertising campaign and the on ground promotions.

    The event saw some top corporate honchos from Indian automobile industry along with Indian car guru Dilip Chhabria and speed icon & India’s first F1 racer Narain Karthikeyan. As the show started on a rocking beat it ended as well with India’s first rock band ‘Indus Creed’ who strummed the show tempo high.

    Commenting on the successful show by BIG LIVE, Mr. Navneeth Mohan, National Head-Experiential Marketing-BIG Live said, “We are extremely delighted to associate with UTV Bloomberg’s Autocar Awards for conceptualizing and executing the much awaited event. BIG Live has always delivered its promise of exceptional execution through its integrated approach and constant innovation. Am grateful to UTV Bloomberg for their trust. Our professional team has successfully paved way for dynamic entry of UTV Autocar Awards 2011 into the new decade.