Binance, the world’s leading blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and users, has announced the launch of Binance Alpha 2.0, the next evolution of Binance Alpha following its successful debut on Binance Wallet in December 2024. With this expansion, Binance Alpha 2.0 is now available on the Binance Exchange, providing users with an additional way to explore and trade Alpha Tokens seamlessly within the platform.
With Binance Alpha 2.0, users can purchase tokens on-chain directly on Binance Exchange without the need for an external Web3 wallet. They can utilize funds from their Spot, Funding, and other accounts supported by Binance Pay, making transactions more convenient. This integration improves liquidity and capital efficiency while offering a simplified trading experience, bringing the benefits of DEX trading to Binance Exchange users. Binance Alpha 2.0 has also implemented MEV Protection, ensuring better prices and safer trades.
“Binance Alpha 2.0 is an important step in bridging the gap between centralized and decentralized trading, providing users with a seamless and intuitive way to discover and trade early-stage tokens directly on Binance Exchange,” said Winson Liu, Global Lead of Binance Wallet. “By integrating Alpha Tokens into Binance exchange, we are enhancing accessibility, improving capital efficiency, and simplifying the user experience, all while maintaining transparency in the token consideration process.”
Binance Alpha continues to serve as a platform for discovering early-stage projects, with tokens selected using Binance’s industry expertise and insights, focusing on strong community interest, growing traction, and alignment with key crypto trends.
“Since its launch, Binance Alpha has provided users with an early opportunity to explore innovative projects, with eight tokens featured on Binance Alpha now successfully listed on Binance Spot,” said Winson Liu. “With Binance Alpha 2.0, we are further expanding access to early-stage tokens while maintaining transparency in the token consideration process.”
Binance Alpha has already contributed to the strong growth of Binance Wallet, reflecting heightened user interest in early-stage token discovery and trading. According to Dune.com, Binance Wallet recorded $90.55 million in on-chain transactions on March 18, 2025, accounting for 54% of total crypto wallet trading volume – the highest in the market. Binance Wallet also ranked first in trader market share, capturing 29.5% of total active traders, reinforcing the growing demand for discovering and engaging with early-stage projects. This strong performance underscores the excitement around Binance Alpha and sets the stage for the expansion of Alpha 2.0 on the Binance Exchange, making early-stage token access even more seamless for users.
Binance Alpha 2.0 has already launched in select markets as part of its BETA phase, with more countries set to be added in the coming days.
To celebrate the launch, all trades conducted through Binance Alpha 2.0 will enjoy zero trading fees from March 17, 2025, to September 17, 2025 while users are still required to cover network fees incurred by on-chain transactions.
