Kolkata: Blue Dart Express Limited, South Asia’s premier express air and integrated transportation and distribution express logistics company, today announced its General Price Increase (GPI), effective January 1^st 2021. The average shipment price increase will be 9.6% as compared to 2020, dependant on the shipping profile.

Blue Dart adjusts its prices annually, taking into account inflation, currency dynamics, fuel cost fluctuations and other rising regulatory and mandatory costs, such as expenses related to compliance for the workforce with enhanced security regulations across the large number of locations it services.

Commenting on the announcement, Balfour Manuel, Managing Director, Blue Dart said, “Blue Dart offers a wide range of innovative and simplified solutions across industry verticals. Embodying our role as the Trade Facilitator to the nation, our teams worked every single day through the pandemic, ensuring that the mission critical supply chain remained functional.  As we adapt to the new normal, Blue Dart is taking every necessary step to consistently improve and enhance customer experience. The General Price Increase will account for the cost we have incurred and invested in our infrastructure and technology to provide our customers with the BEST experience. We intend on further enhancing our capabilities and especially in light of the pandemic, providing more sustainable solutions to our customers by utilizing the power of technology and digitization for first, middle and last mile deliveries. We intend on continuing our winning streak as a Trusted Brand to our customers and ensure that we take every measure in being their Provider of Choice.” 

Ketan Kulkarni, CMO & Head – Business Development, Blue Dart adds, “Blue Dart, being the leader in the express logistics industry, has made strategic investments ahead of the curve to remain agile and adaptive in a dynamic environment. These include expanding our reach, improving transit times, network optimisation, infrastructure and technology solutions and focusing on emerging markets, SMEs and key sectors”.

As a Provider of Choice for leading organisations in the country across sectors such as e-commerce, Lifesciences & Healthcare, Automobiles, Consumer Electronics, Banking / Financial Services & Insurance; Blue Dart is committed to continuously invest in technology, automation & infrastructure in order that the solutions offered are industry benchmarks and in par with global standards .